Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

The Future of Connected TV: How Cross-Publisher Frequency Capping Is Revolutionizing Media Buying

Cross publisher frequency capping turns CTV into an audience first channel, cutting overlap and unlocking growth. Special thanks to Sarah Byrne and Will Green from Google for sitting down with us to geek out on all things CTV.

September 18, 2025

Google Just Dropped Ad Updates During Think Week—Here’s What Actually Matters for Your Performance

We break down which new features will actually move the needle for your holiday campaigns.

September 10, 2025

MMM vs. Incrementality Testing?

It’s Not a Fight. It’s a Partnership.

September 4, 2025

The Three Ways AI Search is Transforming SEO Forever

AI SEO is different from SEO, thanks to advancements in AI Search.

September 4, 2025

The Great Audience Targeting Paradox: What 100,000 Simulations Revealed About Risk vs. Performance

Why the "safer" audience strategy might be the riskier bet, and what it means for your next campaign

Andy Littlewood

September 2, 2025

Social Search Is Changing Consumer Behavior

Is Your Digital Strategy Ready?

August 19, 2025

Winning the New AI Paid Search Game: How to Capture 20% More Ad Inventory Before Your Competitors Do

Why the next 5 months will determine which brands dominate the new paid search landscape

August 17, 2025

The Three Faces of Modern Search: The Traditionalist, the Augmenter, and the Dissenter

The shift from traditional search to AI and social discovery is redefining purchase journeys.

August 15, 2025

Unified CTV: The Power of Broadcaster Content

How Broadcaster YouTube and Unified CTV Work Together to Maximise Reach and Engagement

August 15, 2025

Search, Reimagined by AI: Your Complete Guide to Navigating the New SEO Landscape

How Google's AI Overviews are reshaping search results, what it means for your traffic, and the strategic playbook you need to stay competitive in 2025 and beyond.

Brainlabs Enhances AI-Powered Full-Funnel Media Capabilities with Acquisition of Exverus Media

Adweek's 2024 Breakthrough Media Agency strengthens Brainlabs' AI-driven Real Intelligence approach with proven cross-channel expertise

Navigating the New Era of AI Search

Search is no longer just about websites and rankings—it’s about visibility across platforms, formats, and algorithms. As AI reshapes how users ask questions and how engines deliver answers, SEO must evolve from a technical function into a strategic, organization-wide capability. This report lays out what today’s SEOs—and tomorrow’s digital leaders—need to know to stay ahead in a world of AI Overviews, conversational search, and platform-fragmented influence.