Notes from the Field

It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives.   But what is interesting is its pace.

Remember when TikTok was banned in the U. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest secrets.

Value-based bidding (VBB) has taken the digital world by storm. This report lifts the lid on automated bidding strategies, with a look at how Google’s bidder might work, why metric choice matters more than you think, and how to craft strategies that actually pay off.

Peak season for marketers is officially upon us - Halloween, Black Friday, and even Christmas and New Year are all closer than we’d like to think

In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing.   Over the past few years, brands have been finding and developing these online communities. While building them is crucial to success, once you have captured this audience, what do you do next.

We see many brands neglect their social media until they’re ready to sell something missing, most importantly, to connect and build trust with their audience, which will, in turn, drive better revenue and profit for your paid activations.

The entrepreneur didn’t disclose that he’s an investor in both products. And it wasn’t long before The Advertising Standards Agency (ASA) caught on and banned both adverts for misleading customers.

Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers.   A "vertical" in the influencer world is essentially a niche or category that an influencer specializes in.

Check your attribution model settings in GA4 and adjust them if necessary to align with the reporting needs

Summer 2024 has been the summer of sport.   Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close.

At Brainlabs, we're dedicated to driving exceptional results for our clients. In partnership with G Adventures and Google.

Social brand persona is the most pivotal part of your social media marketing. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely unique and often unpolished, unfiltered, and unhinged content.