I think it’s time media planning should finally die — or at least evolve beyond recognition.In a world where attention is fragmented and consumers act before they think, the traditional approach to media planning isn’t just outdated — it’s actively ...
The TV landscape is shifting fast, with CTV opening up powerful new opportunities—and new challenges—for advertisers. This content explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficien...
Discover how brand marketers can navigate 2025’s economic headwinds with smarter media strategies, efficient ad spend, and data-backed insights. Preview Not Working? Open PDF Please wait while flipbook is loading. For more related info,...
The big game is a big deal for a reason. If it’s anything like last year, Super Bowl LIX will have more than 120 million TV viewers, aka 42% of US households. But just because it’s a big deal, doesn’t mean it’s an easy win for every brand that inves...
I’m inspired by Tom Whitall’s 52 Things I Learned in 2024 (I found number 35 particularly interesting), but one a week really is a lot of lessons. And so, here is my shorter list - just a dozen things (one a month) I have learned in 2024. Ther...
Crime and detective fiction is one of the most popular genres that there is. Fans demand a strict adherence to a story arc, which for most of them runs as follows: Crime committed (how bloodthirsty depending on personal taste of author and reade...
Do this. Stop that. In a world where there are so many new things to do and to consider, it is absolutely crucial to transform what we do. In order to do new things, well people need to know what they should stop doing. If you ha...
On my new journey to work, I keep seeing an ad for a drink that proclaims “don’t act your age; defy it”. I wonder if it is aimed at me, (though it might be that I am not in the desired target market). I am certainly not defying my age. I am re...
In a high-performance business, whatever your team is called, it is also the team that helps clients’ business growth. In a discussion about the parlous state of the National Health Service in the UK, one commentator remarked recently that nothin...
At its simplest, any strategy is a longer-term view of a plan, a way of achieving a longer-term objective. Of course that isn’t enough. Anyone can write a longer-term view. What you need, (or otherwise what's the point?), is a winning strategy. A...
