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Notes from the Field
Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.
Paid Media
It’s Time to Rethink Reddit’s Role in the Media Plan
As Reddit builds out its advertising capabilities, the case for treating it as more than an experimental or upper-funnel channel is getting stronger.
Liz DeAngelis
September 22, 2026
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Paid Media
Your Measurement Is Rewarding the Wrong Channels
As more of the buying journey happens beyond the click, marketers need better evidence to understand which channels are driving growth and where budget should go next.
Nina Cecere
September 21, 2026
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Paid Media
Should Media Buying Evolve Into Agentic Buying?
AI agents are moving from optimizing campaigns to deciding how budgets are spent. Here’s how advertisers can gain the efficiency without losing control.
Liz DeAngelis
September 17, 2026
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Paid Media
TikTok Is Removing the Friction From Platform Diversification
Your Meta campaigns can now move straight into TikTok Ads Manager. Here’s what advertisers need to know about TikTok’s latest feature.
Michelle Wiltz
September 15, 2026
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AI Visibility & Search
Organic traffic is falling, but AI isn’t replacing it
A data-led examination of how search traffic is changing as AI becomes part of the discovery journey.
Samantha Paez
September 14, 2026
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Paid Media
Google Ads Is Testing PMax Channel Controls. Should Advertisers Use Them?
A new lever inside Performance Max could open up more ways to optimise, but only if advertisers have the data to use it well.
Georgia Bloomberg
September 3, 2026
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Paid Media
TikTok Just Made Paid Social Agentic
As TikTok brings agentic AI into paid social, teams must decide what to automate, where humans should stay in control and how to turn their expertise into a competitive advantage.
Michelle Wiltz
September 1, 2026
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Paid Media
Affiliate Has Outgrown the Bottom of the Funnel
Discover the four shifts reshaping affiliate marketing and the practical priorities brands need to stay ahead in 2027.
Oksana Chelly
August 31, 2026
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Marketing Strategy
The Consideration Gap: The Missing Link Between Brand and Performance
How to turn brand awareness into buying intent by finding the barriers that stop customers from choosing you.
Alice Manly
August 27, 2026
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Paid Media
Which Marketing Metric Should You Actually Trust?
Different measurement methods answer different questions. The mistake is expecting one to answer them all.
Andy Littlewood
August 24, 2026
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AI Visibility & Search
How much of your budget should go into AI Search?
AI Search has earned a place in the marketing budget. The harder question is how much to invest, where that spend should go and how to know when it’s working.
Jeremy Hull
August 20, 2026
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Marketing Strategy
What Should AI Actually Own in Your Media Team?
AI’s role in media is no longer up for debate. The harder question is which decisions it should be trusted to make alone.
Liz DeAngelis
August 18, 2026
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