Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Divya Gururaj joins LinkedIn for a discussion on B2B Marketing at Cannes Lions Festival of Creativity 2024

Today’s B2B marketing leaders are focused on putting the right systems and technologies in place along with boosting their data analytics capabilities.

TikTok ban: don’t lose sleep over it

Everyone’s talking about the potential TikTok ban in the U.S.

How to win in influencer marketing without breaking the bank

Sixty per cent of marketers will be increasing their influencer marketing budget throughout 2024. In fact, our data shows that influencer fees went up by 15% between March and May alone.

Brainlabs Leaders Daniel Gilbert and Stephen Allan Recognized in PMW 2024 Powerlist

Brainlabs continues to shine as its leaders, Daniel Gilbert and Stephen Allan, have been recognized in Performance Marketing Week's (PMW) Powerlist 100 for 2024. This prestigious list honors the top 100 professionals who have made significant positive changes in the industry over the past year.

Tastemakers: The influencer strategy that’s changing everything

A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content.

Brainlabs speak to Adweek about how advertisers rebuild their Search strategies as Google’s AI search engine grows

Google's AI search engine, AI Overview, has revolutionized online search by integrating videos and images, and encouraging complex queries.

Brainlabs hosts The AI Advantage in partnership with Google

How to leverage AI-powered tools to get the most out of media investment and drive high-performance results.

Jeremy Hull, Chief Product Officer, NAMER shares his thoughts on Client Councils with Digiday

Last month, Twitter CEO, Linda Yaccarino, flew into London to meet with marketers on the X client council, as well as a number of agency execs for various meetings.

Brainlabs’ view on Google Marketing Live 2024

Our Chief Product Officer Jeremy Hull and VP, Paid Search Alessandro Creso were at Google Marketing Live 2024 in California to see the very latest releases. Here's their analysis of the big announcements and what they mean for the industry.

Brainlabs’ Guide to Mastering Demand Gen

Published in partnership with Google, we’ve put together our guide to help advertisers get the most out of Demand Gen.

Brainlabs wins Best Experimental Campaign at 2024 Performance Marketing Awards

Promo Investigator, our unique tech solution designed for Estée Lauder Companies UK&I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers.

Brainlabs helps On the Beach lower CPA by 49% through durable measurement and targeting solutions

We’re We’ve worked hand-in-hand with On The Beach and Google to maxmize their online performance and achieve a staggering 49% reduction in Cost Per Acquisition (CPA).