Topics
Notes from the Field
Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.
Marketing Strategy
Data & Site Experience
Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk.
Dan Gilbert
April 27, 2021
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Data & Site Experience
Everything you need to know about Google Analytics 4
The future of analytics...
Dan Gilbert
November 10, 2020
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AI Visibility & Search
Organic traffic down YoY? It’s not what you think…
Here at Brainlabs, some of our clients have seen a 20% hit in total reported organic traffic due to this Safari update!
Dan Gilbert
August 5, 2020
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Marketing Strategy
Data & Site Experience
The CMO’s guide to cookies, ITP, and privacy
While the industry toils away to develop a new, privacy-focused standard of tracking, it’s no time to sit idly by. CMOs need to understand how to adapt to this new reality, what to do going forward, and where to invest resources.
Dan Gilbert
August 18, 2019
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Data & Site Experience
Using Google Analytics with Sheets
Google Sheets has a fantastic Google Analytics add-on.
Dan Gilbert
August 13, 2018
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Data & Site Experience
Self-Referrals in Google Analytics
A self-referral in Google Analytics is a session where the source is your own site.
Dan Gilbert
November 8, 2016
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Data & Site Experience
Offline transactions with Google Analytics
A browser is not the same thing as a customer.
Dan Gilbert
March 30, 2016
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