Our 2024 Be Heard Survey Results

All Brainlabbers are invited to complete our anonymous Be Heard Survey twice per year. We target a minimum of 70% participation rate for each of our surveys so that the results are representative of the wider Brainlabs population and have met this target so far, but are hoping to push it even further in our next survey!

We include one eNPS question in all of our surveys to help us get an overall metric on the level of engagement of the company as a whole. As you’ll see to the left, we saw a positive step up in the responses to this question across our last two surveys.

79%

Engagement score in our Dec’24 survey

73%

Engagement score in our May’23 survey

Although we expect this to fluctuate as we continue to adapt and shift our focus as a company, we are excited to see that we have hit the industry benchmark (provided by Culture Amp) for companies in the Marketing & Advertising space who held surveys in 2024.

Below we are sharing the global results across every question asked. We also do much more in-depth analysis internally. We’ve included a summary of our resultant action plan, the status of each of the projects and commentary on each section from Dan Gilbert (Global CEO) and Claire Lawrence (Global Chief People Officer).

For each question, we have included the following data:

% respondents who selected agree or strongly agree

% of respondents who selected neither agree not disagree

% respondents who selected disagree or strongly disagree

Survey Question	Most Recent Survey Results	Change in % of Positive Responses vs. Last Survey
Survey Question I understand our culture and how to succeed in it	Most Recent Survey Results 76 16 8	Change in % of Positive Responses vs. Last SurveyNo Change
Survey QuestionPerspectives like mine are valued and acted on	Most Recent Survey Results 74 20 6	Change in % of Positive Responses vs. Last Survey+6 ▲
Survey Question I feel comfortable to express my thoughts and feelings with my team, even if they are contrary to the opinions of others, without fear of consequences	Most Recent Survey Results 79 15 6	Change in % of Positive Responses vs. Last SurveyNo Change
Survey Question We are held accountable for our behaviour at work	Most Recent Survey Results 83 13 6	Change in % of Positive Responses vs. Last Survey+4 ▲
Survey Question I feel part of my team	Most Recent Survey Results 84 10 6	Change in % of Positive Responses vs. Last SurveyNo Change
Survey Question I spend enough quality time interacting with colleagues	Most Recent Survey Results 72 15 13	Change in % of Positive Responses vs. Last Survey+10 ▲
Survey Question I feel a real connection with the people at Brainlabs	Most Recent Survey Results 71 20 9	Change in % of Positive Responses vs. Last Survey+13 ▲
Survey Question I feel able to be myself at work	Most Recent Survey Results 85 10 5	Change in % of Positive Responses vs. Last SurveyNo Change
Survey Question I believe that Brainlabs is committed to developing people from a diverse range of backgrounds	Most Recent Survey Results 74 18 8	Change in % of Positive Responses vs. Last SurveyNo Change
Survey Question My personal values are reflected by the company culture	Most Recent Survey Results 75 19 6	Change in % of Positive Responses vs. Last Survey+8 ▲

“A positive direction of travel here, especially when it comes to Brainlabbers’ sense of team and connection. This year we want build more opportunities for Brainlabbers to have more quality, in-person time together. "

Dan Gilbert

Global CEO

Action Planning

Review and build on our employee listening offering, so that every Brainlabber has a voice in how we shape our culture
Invest in Brainlabbers spending quality time with each other in person
Double-down on our Brainlabs Academy and Horizons360 programmes to build out the global community based in our Buenos Aires campus.

Survey Question	Most Recent Survey Results	Change in % of Positive Responses vs. Last Survey
Survey Question 2Brainlabs is a great company for me to make a contribution to my development	Most Recent Survey Results 75 17 8	Change in % of Positive Responses vs. Last Survey+8 ▲
Survey QuestionI believe there are good career opportunities for me at Brainlabs	Most Recent Survey Results 62 24 14	Change in % of Positive Responses vs. Last Survey+9 ▲
Survey Question My manager has shown genuine interest in my career aspirations	Most Recent Survey Results 79 14 7	Change in % of Positive Responses vs. Last Survey+12 ▲
Survey Question Someone senior to me, other than my manager, has shown a genuine interest in my career aspirations	Most Recent Survey Results 60 20 29	Change in % of Positive Responses vs. Last Survey+8 ▲
Survey Question I feel I have autonomy to make the right level of decisions in my role	Most Recent Survey Results 78 15 7	Change in % of Positive Responses vs. Last SurveyNo Change

"Last year we redefined our global structure so that there are very clear career and development paths for all Brainlabbers. This year our focus is on absolutely nailing our new ‘internal-first’ approach to talent which starts in April as we launch our revised promotions process. It’s all about creating clear paths to development and prioritising internal talent focus opportunities."

Claire Lawrence

Global Chief People Officer

Action Planning

Launch our new globally-consistent, internal-first promotions process
Develop and release our Development Profiles, equipping every Brainlabber with a clear view of their own goal and performance achievement, and clarity about what they need to do to continue to develop
Build out the projects and opportunities available on our career development platform, so that Brainlabbers can take the lead on their own development.

Survey Question	Most Recent Survey Results	Change in % of Positive Responses vs. Last Survey
Survey Question 3I would recommend Brainlabs as a great place to work	Most Recent Survey Results 79 17 4	Change in % of Positive Responses vs. Last Survey+6 ▲
Survey QuestionI am proud to work for Brainlabs	Most Recent Survey Results 78 19 3	Change in % of Positive Responses vs. Last Survey+8 ▲
Survey Question I see myself still working at Brainlabs in two years' time	Most Recent Survey Results 15 3 5	Change in % of Positive Responses vs. Last Survey+6 ▲
Survey Question I rarely consider looking for a job at another company	Most Recent Survey Results 47 29 24	Change in % of Positive Responses vs. Last Survey+3 ▲
Survey Question I believe action will take place as a result of this survey	Most Recent Survey Results 62 24 14	Change in % of Positive Responses vs. Last Survey+4 ▲

“It’s amazing to see that Brainlabbers are proud to work here and would recommend it as a workplace to others. However, it’s so important to me that we create a working environment that encourages people to build their long term careers here. We urgently need to do a better job of showing long-term development opportunities. This is a combo of a few things but the key initiatives are better learning paths with accreditations and more visibility into progression paths which comes up again below (what do I need to do to develop?). As for the final point on believing action will take place - all we can do is continue to build trust by sharing results and actions!"

Dan Gilbert

Global CEO

Action Planning

Continue with the launch of our new accreditations programmes, with a focus on in-person, live training wherever possible
Launch our new promotions process and further build on our career paths, so that all Brainlabbers have a clear view of what their next steps at Brainlabs look like and what they need to do to get there
Improve our salary transparency documents to include a localised breakdown by function

Survey Question	Most Recent Survey Results	Change in % of Positive Responses vs. Last Survey
Survey Question 3I receive appropriate recognition for good work at Brainlabs	Most Recent Survey Results 69 21 10	Change in % of Positive Responses vs. Last Survey+11 ▲
Survey QuestionGenerally, my workload feels reasonable for my role	Most Recent Survey Results 63 19 18	Change in % of Positive Responses vs. Last Survey+5 ▲
Survey Question I know what I need to do to be successful in my role	Most Recent Survey Results 81 13 6	Change in % of Positive Responses vs. Last Survey+6 ▲
Survey Question At Brainlabs my performance is managed in a way that motivates me to do excellent work	Most Recent Survey Results 65 20 15	Change in % of Positive Responses vs. Last Survey+12 ▲
Survey Question I have access to the things I need to do my job well	Most Recent Survey Results 72 21 7	Change in % of Positive Responses vs. Last Survey+5 ▲
Survey Question Brainlabs has a shared strategy for how to achieve our goals	Most Recent Survey Results 64 24 12	Change in % of Positive Responses vs. Last SurveyNo Change
Survey Question I know how my work contributes to Brainlabs' goals	Most Recent Survey Results 82 13 5	Change in % of Positive Responses vs. Last Survey+10 ▲

“We seriously need to address point 1 on recognition - high performers need to know they can thrive when they perform. The responses in the other areas were mixed, and we saw huge room for improvement when to comes to performance management. We’ve been working on our goals structure over the last 6 months, and are developing a new, connected approach to role-specific goals that we’ll be releasing in time for the new financial year which I think will have a positive impact - let’s try it and see."

Dan Gilbert

Global CEO

Action Planning

Begin using our our new workforce planning tool to inform resourcing needs in advance
Set globally connected goals, that are relevant to each role, that link to our global 1YP as we move into the new financial year
Launch our Development Profiles and focus the new promotions process on portfolios of great work

Survey Question	Most Recent Survey Results	Change in % of Positive Responses vs. Last Survey
Survey Question 3I have access to the learning and development I need to do my job well	Most Recent Survey Results 70 20 10	Change in % of Positive Responses vs. Last Survey+5 ▲
Survey QuestionI feel that the learning programmes available to me have advanced my knowledge and skills	Most Recent Survey Results 46 35 19	Change in % of Positive Responses vs. Last Survey+4 ▲
Survey Question The online learning courses on EdCast deliver a quality learning experience	Most Recent Survey Results 40 44 16	Change in % of Positive Responses vs. Last SurveyNo Change
Survey Question The online learning courses at EdCast are easy to find and use	Most Recent Survey Results 48 35 17	Change in % of Positive Responses vs. Last SurveyNo Change

"This is the area where we need to do the most work. Alongside the release of our new accreditations programme, we are committing to shift our focus to live rather than video-based training which I hope will turn the dial here. It is very important to us that Brainlabbers can learn every day and that the Brainlabs Accreditation programme is known by our clients as being the measure of excellence’!”

Claire Lawrence

Global Chief People Officer

Action Planning

Launch our new accreditation programme, with role-specific applied training modules that directly link to progression
Move away from online learning, and refocus those budgets on in-person and live, cohort-focussed learning programmes.
Revamp our onboarding programme to ensure it is consistently impactful for all roles and in all markets

Survey Question	Most Recent Survey Results	Change in % of Positive Responses vs. Last Survey
Survey Question 3My manager makes time for one-on-one meetings with me	Most Recent Survey Results 90 7 3	Change in % of Positive Responses vs. Last Survey+5 ▲
Survey QuestionMy manager gives me useful feedback on how well I am performing	Most Recent Survey Results 82 12 6	Change in % of Positive Responses vs. Last Survey+12 ▲
Survey Question If I raise feedback or concerns, I feel that my manager takes appropriate action	Most Recent Survey Results 81 14 5	Change in % of Positive Responses vs. Last Survey+5 ▲
Survey Question My manager is a great role model for Brainlabbers	Most Recent Survey Results 82 12 6	Change in % of Positive Responses vs. Last Survey+7 ▲
Survey Question The leaders at Brainlabs keep people informed about what is happening	Most Recent Survey Results 67 19 14	Change in % of Positive Responses vs. Last Survey+14 ▲
Survey Question The leaders at Brainlabs have communicated a vision that motivates me	Most Recent Survey Results 64 24 12	Change in % of Positive Responses vs. Last Survey+11 ▲

“We’ve done tons of work since the last survey for supporting our people leaders but have much still to do! For example, we’ve trained 30% of managers in how to be a coach last year but this year’s target is to train all our people leaders in coaching.”