Notes from the Field

Personalization should be a way of collecting data respectfully and using it strategically to nurture a relationship that improves the consumer experience and deepens their trust with brands. 

Behavioural sciences discipline can lead to striking improvement in Facebook campaign performance.

Google Marketing Platform is by far the best avenue for enhancing and protecting your data strategy.

It’s becoming apparent that while there’s a clear point of inflection at the start of the pandemic, moving forward will be a gradual process.

At Brainlabs we’ve completed an extensive analysis of the UK and US market for multiple verticals.

So let’s bid farewell to yet another Google ad format, and then take a look at the key things search marketers should keep in mind.

Starting July 1, 2021, Gmail ads campaigns will become “read-only”.

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing?

Getting a quick grasp of the different placements available on TikTok.

Holiday e-commerce sales are expected to increase 33% year-over-year to $200 million this year

Tune up your ads and get a better return than ever before.

To help advertisers decide, we’ve put together the definitive guide to weigh up the pros and cons of TikTok.