Notes from the Field

We're delighted to welcome Sue Unerman who joins us with a remit to create powerful and progressive strategic propositions for the agency's clients worldwide as Brainlabs continues to redefine the next era of media agencies.

Our Social Practice Lead Costas Tsiappourdhi spoke to Campaign Magazine to gave his say on the which UK political party used social media best in the run-up to this week's election.

There’s no doubt that AI is here to stay (and we’ve only tipped our toe into its true potential). With influencers, AI tools are already becoming a part of our daily ritual… more on this later.

Business leaders and professionals across all industries should start preparing for this future now by embracing AI as a tool to augment and collaborate with human intelligence.

Today’s B2B marketing leaders are focused on putting the right systems and technologies in place along with boosting their data analytics capabilities. 

Everyone’s talking about the potential TikTok ban in the U.S.

Sixty per cent of marketers will be increasing their influencer marketing budget throughout 2024. In fact, our data shows that influencer fees went up by 15% between March and May alone.

Brainlabs continues to shine as its leaders, Daniel Gilbert and Stephen Allan, have been recognized in Performance Marketing Week's (PMW) Powerlist 100 for 2024. This prestigious list honors the top 100 professionals who have made significant positive changes in the industry over the past year.

A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content.

Google's AI search engine, AI Overview, has revolutionized online search by integrating videos and images, and encouraging complex queries.

How to leverage AI-powered tools to get the most out of media investment and drive high-performance results.

Last month, Twitter CEO, Linda Yaccarino, flew into London to meet with marketers on the X client council, as well as a number of agency execs for various meetings.