Notes from the Field

Check your attribution model settings in GA4 and adjust them if necessary to align with the reporting needs

Summer 2024 has been the summer of sport.   Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close.

At Brainlabs, we're dedicated to driving exceptional results for our clients. In partnership with G Adventures and Google.

Social brand persona is the most pivotal part of your social media marketing. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely unique and often unpolished, unfiltered, and unhinged content.

Brainlabs has become the first independent agency to be certified in Reddit Ads Formula, an on-demand learning hub to educate brands and agencies on everything they need to drive maximum success on the platform.

Google's plans to drop third-party cookies in Chrome have crumbled. But, what does this mean for advertisers?

What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strategy for brands.

How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors.

The Cannes Lions International Festival of Creativity is the world’s leading festival celebrating global ingenuity, innovation, and trends across the advertising and communications industries. Yes, we have a lot to say about it.

We're excited to announce the appointment of Sean Seamer as our new Global Chief Operating Officer

The panic of influencers sharing truthful opinions of brands, pushing back on constant product promotion, and calling out overconsumption.

Amazon Prime Day officially takes place from July 16 to July 17. Take a look at our winning strategies for campaign success for this key period so you can click, cart and conquer!