Notes from the Field

Summer 2024 has been the summer of sport.   Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close.

Social brand persona is the most pivotal part of your social media marketing. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely unique and often unpolished, unfiltered, and unhinged content.

What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strategy for brands.

How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors.

The Cannes Lions International Festival of Creativity is the world’s leading festival celebrating global ingenuity, innovation, and trends across the advertising and communications industries. Yes, we have a lot to say about it.

The panic of influencers sharing truthful opinions of brands, pushing back on constant product promotion, and calling out overconsumption.

There’s no doubt that AI is here to stay (and we’ve only tipped our toe into its true potential). With influencers, AI tools are already becoming a part of our daily ritual… more on this later.

Everyone’s talking about the potential TikTok ban in the U.S.

Sixty per cent of marketers will be increasing their influencer marketing budget throughout 2024. In fact, our data shows that influencer fees went up by 15% between March and May alone.

A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content.

The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands.

If BeReal builds out these features in a way that truly stands out from what’s already on offer, then it could be a game changer