Event Type

Brainlabs x TikTok: Discover Community

Thursday, 17th September
8:30 – 11:00 AM
TikTok Kaleidoscope Office, London (4 Lindsey St, Barbican, London EC1A 9HP)

Join Brainlabs and TikTok for a morning with breakfast and coffee to explore the role of creative for discovering community, and the impact this has on paid social performance.

Overview

We'll cover what's driving results on TikTok right now, reveal our latest launch of Brainlabs Creates, and show how cultural moments fit into a channel built for speed.

Know a couple of colleagues who'd get value from this? Feel free to share this event page, get them to sign up and bring them along.

Here’s what we’ll cover:

Search, Social & Creators: How the landscape has changed, and what that means for community

AI has rewritten how people search for and discover brands, meaning search, social and creators no longer sit in separate boxes. We’ll unpack what this means for the community, and why yesterday’s playbook won’t cut it.

A bit about us: Launching Brainlabs Creates

Creative is now social’s core power lever. We’ll introduce the rebranded and reformulated Brainlabs Creates - Community First. Culturally Creative. Proven by Performance.

Using TikTok to tap into culture

How the brands winning attention on TikTok are using cultural moments and platform trends without losing brand consistency — and what it takes to deliver this in practice.

From scroll to search: Converting attention into intent

A panel discussion about what’s actually moving the needle across TikTok’s search and consideration inventory right now, and where most accounts are leaving performance on the table.