Statistical significance for CRO
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance f...
How to learn SEO
When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no standard route into SEO given that it isn't taught at University or College, at least not ...
Getting video results in Google
NOTE: This article is now somewhat dated. For a more up to date and in-depth look at getting video rich snippets, please check out this post. The following post is a beginner's Video SEO blueprint. F...