In a world full of predictable strategies, having The Social Edge can make all the difference. There's no doubt that social media is becoming one of the top platforms for brand discovery, with many global internet users turning to channels l...
At its simplest, any strategy is a longer-term view of a plan, a way of achieving a longer-term objective. Of course that isn’t enough. Anyone can write a longer-term view. What you need, (or otherwise what's the point?), is a winning strategy. A...
October is Black History Month, and every year we see brands scrambling to create content that champions black culture. But, are they going about it in the right way? So many brands churn out content that ends up looking exactly like the rest...
Agency appointed to handle all digital media planning and buying across leading UK insurance portfolio 26th September 2024, London: Staysure Group has appointed Brainlabs to be its digital media planning and buying agency, following a tho...
Brat summer is officially over. But as we retire our strappy white tops and clean off the smudged eyeliner, it’s time to get into gear for the next big thing. There’s no escaping it. Peak season for marketers is officially upon us - Hallowe...
In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing?!). Over the past few years, brands have been finding and developing these online communities. While building them is crucial to s...
Always on… What does this even mean? Well, think about the last time you bought something online. What influenced you to make that purchase? You may have seen a creator promoting the product, researched the reviews, or maybe bought fr...
Dragon’s Den star Steven Bartlett had a slap on the wrist last month after featuring in adverts for health brands Huel and Zoe. Seemingly harmless, but the entrepreneur didn’t disclose that he’s an investor in both products. As is becoming more freq...
Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers. What is a vertical? A "vertical" in the influencer world is essentially a nic...
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