The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits toward...
The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holiday e-commerce sales are expected to increase 33% ...
The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, social distancing and mask requirements, it’s unsurpris...
TV advertising has a clear purpose: to drive brand awareness and recognition so that viewers choose one brand over another. But viewing habits are constantly changing, particularly with the rise of digital (not to mention streaming platforms). More ...
The role of the agency is ever-changing, and always under debate. Although agencies have cross-channel expertise, tech resources and relationships with media owners, there are things that should never fully be outsourced. Branding, budgeting decisio...
The argument of data versus creativity has been plaguing marketing for some time now: as digital marketing nudged in on traditional agencies’ turf, there was an outpour of support for the creative side of things. Thankfully, most opinion pieces are ...
Running a business in 2008 was pretty terrifying. Everything felt abstract, the potential impact on my business was unknown, and the future was completely uncertain. But having made it through it, I think there are some things we learned du...
As the COVID-19 pandemic continues, industries across the board are having to reinvent themselves to cope with the changing consumer landscape – and many in unexpected ways. Understandably, many are reassessing their digital marketing strat...
Black Friday is just around the corner, and the holiday season is nearly upon us. This is a crucial time for retailers, full of opportunities for maximising sales. Is your digital marketing strategy up for the task? To help you prepare, ...
The cookiepocalypse and Intelligent Tracking Prevention… also known as the digital marketer’s modern-day nightmare. But do they really need to be? Measurability has long been the pillar of digital marketing, and now we're on a trajectory moving a...
