It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives. But what is interesting is its pace. Over the last...
Remember when TikTok was banned in the U.S. for 12 hours? Yeah, that was weird. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest ...
For a long time now, influencers have been leading the fray on short- and long-form social content. We all know how they have reshaped marketing strategies over the years and just how important they have become to every marketer’s social strategy. B...
2025 is underway, and in our latest report we reflect on our predictions from last year, and look ahead to what will dominate influencer marketing conversations over the next 12 months. Our creative strategists Hannah Cole, Celeste Houlker, ...
AI is the term on everyone's lips, the headline at every marketing event. But let's cut to the chase: Will AI revolutionize our marketing efforts, or is human creativity still the heartbeat of genuine connection? In this report, Brainlabs Glo...
Video content is hot. She’s the It Girl who turns heads wherever she goes. In 2025, it’s still going to be all eyes on her. One platform that has realized this is Spotify, which has recently announced a deeper shift into video content in...
The gaming industry is thriving, with the global market set to hit $213.3 billion(!) by 2027. So, what makes it so successful? One thing that stands out is its diverse global audience of 3.75 billion gamers. The gaming community is tight...
Peak season is officially here. With Black Friday and Christmas around the corner, consumers are being bombarded with ads, deals, and promotions. Of course, holiday marketing strategies have been planned for months now, but that doesn’t mea...
At Brainlabs, data and insights are our backbone - they fuel our strategies and allow us to build high-performance campaigns that overdeliver on targets and expectations. So, we’re honoured that Brainlabs has won the Best Use of Data & Insights ...
In 2024, how should brands be engaging with their audience? The days of simply posting on one (or even two) platforms are long gone. To cut through the noise, reach new customers, and maximize ROI, brands must create high-performance strategies o...
