Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNetDaniel Gilbert
We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet.
Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google’s MarTech stack. We’re also looking forward to benefiting from MediaNet’s creative production services to enhance our social and programmatic advertising.
The acquisition signals further North American expansion for us under the guidance of ex-iProspect leader Jeremy Cornfeldt who joined Brainlabs as CEO, North America earlier this year.
As an agency built for the future, MediaNet is differentiated in the market for their consultative approach and ability to build successful partnerships with in-house teams. Their current client roster includes Aviva, Bank of Montreal and Postmedia.
Over the coming months, and with the leadership of MediaNet’s CEO, Julia Amorim, the team will become a specialist programmatic and dynamic creative branch, supporting clients across North America.
Originally founded in 2003 as part of Casale Media; MediaNet was spun out as an independent buy-side media agency in 2015. The company employs a team of specialists from their Toronto office and are one of a handful of independent Google Marketing Platform Sales Partners in North America.
Our CEO of North America, Jeremy Cornfeldt said: “MediaNet is a perfect fit for Brainlabs and will help us expand against our strategic initiatives in North America. Off the back of their market-leading services in programmatic, creative and GMP, they’ve built a fantastic business coupled with an amazing reputation. We look forward to welcoming MediaNet to the Brainlabs team.”
Julia Amorim, CEO of MediaNet, added: “Today more than ever, brands need to harness a holistic understanding of the consumer journey and build strategic communications around that ubiquitous, multi-channel universe. We are thrilled to be joining forces with Brainlabs whose market-leading solutions and stellar reputation in search and social will naturally compliment our core capabilities and help strengthen our digital marketing services offering to clients across North America.”