Is remote working for digital marketing managers an asset or a challenge?
Is remote working a blessing or a curse for digital marketing managers? We interviewed some of the industry experts to find out…
What makes a good landing page in 2020?
Beyond the COVID banner, past the pop-up discount offer, through the multiple CTA buttons, links and beneath the GDPR statement. There lies a landing page. Sound like a recent browsing experience?...
Building a T-Shaped skill set for digital marketing
The recent recession has left millions of people out of a job, with many industries uncertain of when or how they’ll return to normalcy. Subsequently, people are searching for new opportunities in in...
Maximizing TV ad campaigns with a test and learn mindset
TV advertising has a clear purpose: to drive brand awareness and recognition so that viewers choose one brand over another. But viewing habits are constantly changing, particularly with the rise of d...
Google Tag Manager vs. Google Analytics: What they do and how they’re different
For the search beginner, the universe of Google tracking and reporting tools can be befuddling and overwhelming. Google Analytics, DataStudio, Google Ads, Tag Manager – all of these Google platforms ...
How to keep furloughed employees engaged
Furlough? Not something many* of us had heard of before March 2020. *All of us... Who am I kidding? Preparing for a pandemic is not something that’s covered in any HR course. But in the UK, a...
Everything advertisers need to know about Snapchat in 2020
In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and con...
An intro to Spotify Ad Studio: from set-up to moment-based targeting
Spotify’s uniqueness for advertisers lies in two things: Making it as easy as possible for advertisers to get started with audio adsIts streaming intelligence that reveals users’ moods, mome...
When it comes to attribution, don’t let your agency mark their own homework
The role of the agency is ever-changing, and always under debate. Although agencies have cross-channel expertise, tech resources and relationships with media owners, there are things that should neve...
