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BlogDaniel Gilbert2021-11-17T15:11:00+00:00

Persuasive ad copywriting: Using behavioural science insights to drive better results on Facebook

Daniel Hegman2022-04-22T15:27:46+01:00

Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK ret...

April 22, 2022By Daniel HegmanPaid SocialRead more...

Auditing for Success in SEO: Find Your Website’s Next Great Opportunity

Grace Frohlich2022-04-12T19:58:41+01:00

As businesses are investing more in SEO, the expectation to see results is increasing. A recent survey from Search Engine Journal shows that 22% of clients want to see traffic increase as a result of...

April 12, 2022By Grace FrohlichSEORead more...

Fernando Emilio Silva appointed as Brainlabs’ first LATAM CEO

Daniel Gilbert2022-02-16T19:52:26+00:00

We're thrilled to welcome Fernando to Brainlabs as CEO, LATAM. Based in Mexico, he will grow the agency's existing presence across the region. Fernando arrives at Brainlabs with extensive experien...

February 16, 2022By Daniel GilbertBrainlabs NewsRead more...

No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy

Paul Wilmore2022-02-03T21:03:43+00:00

There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies...

January 24, 2022By Paul WilmoreData Analytics, Google Marketing Platform, ProgrammaticRead more...

Takeaways: Digital Marketing in 2022 – Industry Trends To Watch For

Brainlabs2022-01-14T17:06:12+00:00

These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in marketing and technology. Now more than ever, we ar...

December 21, 2021By BrainlabsMarketing StrategyRead more...

To 3P or not to 3P? Three Industry Challenges for Amazon Marketplaces

David Hutchinson2022-02-08T12:28:01+00:00

As we head into 2022, and as I have recently moved into a new role as SVP here at Molzi by Brainlabs, I wanted to reflect on three industry challenges that seem to be evergreen. I could have, of cours...

December 21, 2021By David HutchinsonFuture of Digitalamazon, ecommerce, retailRead more...

Brainlabs acquires social ad creative studio Consumer Acquisition

Brainlabs2021-12-16T17:33:04+00:00

Brainlabs has acquired global social advertising agency and creative studio, Consumer Acquisition. It’s our fourth acquisition this year and our second in North America as we continue to expand our ca...

December 16, 2021By BrainlabsBrainlabs NewsRead more...

Black Friday 2021: why the first ever drop in sales doesn’t tell the whole story

Brainlabs Strategy Team2021-12-10T12:37:02+00:00

What happened? 2021 was an anomaly in more ways than one, but this Black Friday was particularly remarkable: it represented the first year on record that saw a decrease in online revenue YoY, with e-c...

December 10, 2021By Brainlabs Strategy TeamMarketing StrategyRead more...

AI and Social Commerce: Digital Marketing Trends to Watch For in 2022

Jeremy Hull2021-12-07T16:30:54+00:00

“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behavi...

December 3, 2021By Jeremy HullFuture of Digital, Paid MediaRead more...
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