Programmatic and CTV that proves its impact, not just its reach.

We build campaigns around audience precision, unified buying, and incrementality measurement from day one, so every impression is tied to revenue you can actually report on.

Trusted by top marketing teams

Who are our certified partners?

Platform partners

Preferred partner

Premier partner

Certified partner

Partner

Who is this built for?

Brands that need to defend upper-funnel spend.

You’re investing in programmatic or CTV but can’t clearly demonstrate the incremental impact beyond impressions and video completion rates.

Your display and CTV buys feel disconnected from the rest of your media mix, running in silos rather than as part of a cohesive full-funnel strategy.

You want to expand reach beyond walled gardens like Meta and Google but need confidence that the inventory is brand-safe, fraud-free, and genuinely adding to your audience rather than overlapping with channels you’re already running.

How do I unlock the next stage of growth?

Prove lift, not just delivery.

Programmatic and CTV are two of the most powerful tools in a media plan. They're also two of the most difficult to defend in a budget conversation, because most programmes are optimized toward metrics that don't connect cleanly to business outcomes.

Impressions are easy to buy. Incremental reach, proven lift, and audiences that don't overlap with what you're already running elsewhere are harder to build. That's the problem we're set up to solve.

What results can I expect?

Record-breaking unified CTV performance.

See customer stories

Jo Malone needed to prove that consolidating CTV buys across multiple publishers could deliver greater reach and efficiency than running campaigns in silos. Brainlabs executed the first unified Netflix and YouTube CTV campaign in DV360, applying cross-publisher frequency capping to eliminate wasted overlap and reinvest budget into genuinely incremental reach.

Jo Malone London (Unified CTV)

+294%

product search lift.

+51%

reach versus target.

A brand aligned to Women's football needed to reach an engaged audience at scale during the Women's Euros. Brainlabs ran the first unified buy across SVOD, AVOD, and Broadcaster YouTube in DV360, combining Netflix, YouTube, and Sky Sports content with cross-publisher frequency capping. Mid-campaign, live brand lift data identified a high-performing demographic, and the team optimised targeting and frequency in-flight to maximise incremental reach against that audience.

Unified CTV: Women's Euros Campaign

+77%

product search lift.

+61%

brand search lift.

How we do things differently

Full-funnel performance, unified buying, proven incrementality.

We treat CTV and programmatic as full-funnel performance channels, not brand awareness line items.

We bring the precision of programmatic targeting into the TV environment, combining broad reach with audience signals from your CRM, first-party data, and third-party intent sources. Every campaign is planned and measured against outcomes that matter to your business, not just video completion rates.

We unify fragmented buys so your frequency and reach are actually under control.

Buying across multiple publishers without a single platform view means you're likely over-exposing some audiences and under-reaching others. We consolidate buys in DV360 and The Trade Desk to apply cross-publisher frequency capping, eliminate wasted impressions, and maximise genuinely incremental reach.

We prove incrementality, not just delivery.

We design campaigns with measurement built in from the start. Incrementality testing, brand lift studies, and media mix modelling give you a framework for understanding what your programmatic and CTV investment is actually contributing, so you can defend the budget and make smarter allocation decisions.

What your first 90 days look like

Audit, consolidate, test.

Audit and diagnose.

We review your current programmatic and CTV activity across inventory quality, audience strategy, frequency controls, brand safety guardrails, and measurement architecture. We identify where spend is being wasted, where reach is overlapping with other channels, and where the measurement framework is failing to connect impressions to business outcomes.

Consolidate and build.

We implement the right DSP structure for your objectives, negotiate PMP and direct deals to secure premium, fraud-free inventory, and integrate your first-party data into targeting. Frequency capping is applied cross-publisher from day one. Measurement frameworks are configured to capture incrementality from the outset, not as an afterthought.

Test, prove, and scale.

We run controlled experiments across audiences, creative formats, and inventory sources. Incrementality testing validates what is driving genuine lift versus what the platform would have delivered anyway. Winning approaches are scaled. Budget allocation decisions are grounded in evidence, not platform-reported metrics.

Where can I learn more?