TL;DR Overview
AI-powered search is here to stay. With 59% of searches now ending without clicks and AI Overviews appearing in over 100 countries, the rules of SEO have fundamentally changed. This comprehensive guide reveals which industries are most affected (Healthcare: 87%, Education: 87%, B2B Tech: 70%), why panic isn’t the answer, and exactly how to adapt your strategy. Learn to optimize for AI citations, rethink your KPIs beyond traffic, and build content that wins visibility in the age of zero-click searches. The future isn’t about ranking #1—it’s about being cited, synthesized, and trusted by AI systems.
Lead author: Robin Greer, Director of SEO, APAC
