Ali Goodman Joins Brainlabs as Managing Partner, North America
Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, is proud to announce the appointment of Ali Goodman as Managing Partner, North America. With more than 15 years of experience across media agencies and global platforms, Ali brings a unique blend of agency discipline and platform innovation—most recently serving as Global Account Director at TikTok—to help power Brainlabs’ North America next phase of growth.
At TikTok, Ali led global account strategy for major advertisers, with a focus on strengthening partnerships with legacy clients like Anheuser-Busch InBev and Coca-Cola, while driving category growth in beauty and luxury with brands such as Estée Lauder and LVMH. Her role was central to building scalable, mutually beneficial partnerships—grounded in performance metrics, audience insights, and platform-first creativity. Ali’s deep understanding of how brands can harness emerging channels to deliver measurable business outcomes aligns directly with Brainlabs’ mission to deliver high-performance media results.
“Ali’s extensive experience at the intersection of big-name client leadership and platform innovation makes her an invaluable addition to our team,” said Brainlabs North America CEO Adam Potashnick. “A true strategist and relationship builder, her ability to create value for brands through data-driven storytelling is a perfect fit for us as we expand across North America.”
Prior to TikTok, Ali built her media career at GroupM and UM, where she spent over a decade leading integrated media strategy and planning for high-profile clients including Uber, Coca-Cola, and Anheuser-Busch. She has consistently driven transformative results, earning her a reputation as a trusted advisor across some of the world’s most iconic brands.
In her new role at Brainlabs, Ali will act as a key strategic advisor to major North American clients, responsible for deepening relationships, leading big-name pitches, and driving revenue through Brainlabs’ full-service media solutions.
With offices spanning North America, Europe, Latin America, and APAC, Brainlabs is an independent agency serving major clients including Estée Lauder Companies, AT&T, and Walmart. Over the past year, the agency has demonstrated remarkable market momentum, achieving 60 percent year-over-year growth in North America and an impressive 74 percent new business conversion rate. These figures underscore Brainlabs’ strategic positioning in the competitive media landscape—making Ali’s hire a pivotal move in supporting continued expansion.
“I’m excited to embark on this new chapter at Brainlabs, and thrilled to join forces with the leadership team as we break boundaries and push the limits,” said Ali Goodman. “The journey ahead is full of possibilities, and I can’t wait to see what we achieve together.”
With Ali joining the team in North America, Brainlabs continues its mission to transform modern media through innovation, strategy, and client-first partnerships— delivering sustained, measurable growth for the world’s most ambitious brands through high-performance media.
