Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest Chartered Institute of Marketing report. Why? […]
The list ranks companies by their revenue growth over a three-year period, from 2012 to 2015. During that time, Brainlabs grew its income by 8,218%, or 83 times, to €13.6m (£11.6m).
This growth rate places it behind only three other companies. Topping the list is Hello Fresh, the Berlin-based recipe kit delivery business, which grew revenues 13,159% to €304,952m. […]
In 162 Future Jobs: Preparing for Jobs that Don’t Yet Exist, Thomas Frey shares a list of possible roles that will be created in the near future.
As VR becomes more prevalent, for example, we’ll probably need “avatar relationship managers” – people who help to resolve conflicts between our digital incarnations, or the rise of 3D printing may lead to the […]
Daniel Gilbert, chief executive of Brainlabs, a marketing agency, said: “This is a clear move by Google to wipe out the ad-blockers because they pose a threat to Google. If Google can tidy up the ad ecosystem in Chrome, then they are hoping that users won’t feel the need to install an additional blocker, let alone pay for a service.
Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure.
To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group and campaign audiences together!), but they’re much easier to keep track of, because there […]
So…we’re the 4th fastest growing company in Europe.
Pretty bonkers! First we were (first) on the Deloitte Tech Track Fast 50 for the UK, but this is growth on a continental stage!
CEO and our Supreme Leader Dan Gilbert has purportedly said: ‘I hate to sound like a broken record, but we just love growing, it feels great. It’s all in no small […]
Marketing has evolved over the last decade towards a far more data-driven approach, so it seemed like a natural fit for a mathematician, and Brainlabs shared my love for tech innovation, as well as some personal principles about workplace culture. Working here gave me the chance to really push my mathematical creativity, whilst also being influential on the growth of […]
A more radical reaction to their findings would be simply to close the gap by giving women a pay rise. One firm that did that, London marketing start-up Brainlabs, was featured in this column last year. After it found an 8.6% pay gap, it raised female employees’ pay by an average of 8.6%. The idea – agreed by a company-wide […]
What’s the real cost of digital transformation? Should we all learn to code? How do we take people out of silos and put data and technologists into our teams? The latest in our Club 2017 Transformation evenings saw our CEO Suki Thompson lead debate on these questions and much more, with Ford Ennals, CEO, Digital Radio; Tete Soto, Director Customer […]