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Grace Kaye talks online video

Rapidly becoming an authority on all things ‘Display’, Grace has doled out more wisdom with her programmatic ladle on Marketing Land, this time focusing on online video – how it’s used, why it’s used, and some surprising tidbits along the way.

‘It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social […]

Sophie’s Internship at Brainlabs

Sophie D, from Paris, is drawing towards her final week at Brainlabs after a four-month internship in the marketing department.
Four months is a looong time and there has been lots to discover, so here are the 10 things she’s learnt and done over her time here!
 
1. Being here is worthwhile
Unlike many of my previous internships, I feel useful, part of […]

Brainlabs & ETAs — feat. the Brainlabs ETA tool

It has now been nearly two months since expanded text ads (ETAs) hit the PPC scene and, as usual, we’ve been testing like mad. It’s still early and there’s plenty still to learn but we’re starting to get it all worked out. And then get it all bulk uploaded…

So remind me — what’s the deal?

Essentially, search ad space has doubled with […]

Buying Programmatic media? Your media agency is (probably) stealing from you.

 

Programmatic Display is the Wild West of the ad industry.

Back in 2014 the ISBA published a pretty damning report on media contracts but it still took a couple of years before the ANA Media Transparency Initiative detailed the commonplace practice of undisclosed media rebates.

Is anyone else wondering why media agencies have been silent on media markups and rebates? Or […]

The Brainlabs Summer Fete

The inaugural Brainlabs Summer Fete was an event for the Brainlabs history books. From uncertain and tempestuous beginnings, quite literally in the form of a massive cloudburst, was born an unforgettable and, importantly, sun-blessed party. Clients, Brainboxes, and friends enjoyed a plethora of activities including a bouncy castle, sumo suits, musical and magical entertainment, all alongside some fairly questionable facepaint. […]

Brainlabs CF 5 – 5 Bing FC

July 4th
Bing FC vs Brainlabs CF
Market Road Stadium

Great, great goals. Masterful footwork. Defence-splitting passes, tricks and flicks, crunching challenges and scything runs down the wing.

Anyone hoping to see the above at the first Brainlabs vs Bing football match were sorely disappointed, but everyone agreed that teamwork and football were the real winners. As well as biscuits and Doritos. The final […]

Grace gives Marketing Land the Low-Down on Programmatic

“Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying.

Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let […]

Best Large PPC Agency in Europe

 

Ooh la la – ‘ave you ‘eard the news? Yesterday ten Brainboxes headed under the channel to Paris in the hope of winning a couple of European search awards – and they were not disappointed. By the end of the night, Brainlabs were the gagnants (that’d be French for winners) of two prestigious awards. First, amid much jubilation, we won […]

Brainlabs Football Kicks Off

“It’s Anthony Collias….Oh my goodness, that must be a foul from Olivia Symington! That’s an utter disgrace! No – they play on! Collias won’t be walking again any time soon…It falls to Bernstein-Newman, he bulldozes past a hapless Barber who tumbles to the ground in tears, he slips it into Teeney who slide-tackles it over to Gyi, evading Akhurst’s shiny […]

Here’s How To Fix The Gender Pay Gap…

 
Pay women the same as men.
It may sound straight forward, but it’s not. You might also think that as a mathematician I’d explain the gender pay gap with complex statistical models, normalising for differences in men’s and women’s backgrounds, career paths and time at work. But normalisation is a con – you can justify anything once it’s already in place.

Increasing […]