Blog

Advertisers re-evaluate Facebook

GLOBAL: Facebook’s ongoing problems around data and privacy have added another complication for social marketers adjusting to the platform’s recent moves to shift the balance of users’ news feed posts away from advertisers and publishers back towards friends and family. […]

Dynamic Search Ads are for amateurs or superheroes

Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
 

So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion.

In this column, I would like to talk about Dynamic Search Ads […]

Why you should be using programmatic native ads

Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign.
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more […]

Machine Learning in AdWords: How & When to Use Smart Bidding

What a momentous year 2017 was for the evolution of machine learning in PPC.

Google added in-market audiences for search as well as two new bidding strategies (maximize clicks and maximize conversions), introduced predicted click-through rate and optimized ad rotation to AdWords, and launched Google Attribution. […]

Brainlabs partners with Formula 1

The motor-racing brand, which had previously bought media in-house, put the $40m (£28.8m) global account up for review last year in a process run by Oystercatchers.

In time for the Australian Grand Prix in March, WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media. […]

Daniel Gilbert to judge the Campaign Media Awards

Industry leaders from Wavemaker, Hearts & Science, Accenture Interactive, Bloomberg and Brainlabs are among the judges for the revamped 2018 Campaign Media Awards.

Entries close on 25 January for the awards, which have been refreshed with new categories and a broader mix of judges to reflect the fast-changing media landscape.

The judging panel includes Philippa Brown, UK chief executive of Omnicom Media […]

What lies ahead for social media in 2018

What happened in 2017? More like what didn’t happen. Right? Seriously, though, a lot happened and I’ve condensed it into two battles.

1. Social media vs reality
In 2017, roughly a third of the 7.6 billion global population were social-media users, and about a quarter had Facebook accounts. This isn’t a dramatic increase from 2016, but still. Social media is big, and […]

ITV News interview Pepper (and Dan)

The press just can’t get enough of Pepper. Unfortunately, if you want to film the UK’s first robot receptionist, you have to interview Dan as well, and listen to him blather on about automation.

ITV were willing to comply. Here’s a clip from the 6 o’ clock news all about the role of artificial intelligence in business.

***Warning: Contains Hammocks****

  […]