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How the Google Analytics Demo Account will benefit our industry

Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up to speed with the latest additions to the platform, but finally there’s a solution.

At the start of August 2016, Google released a Demo Account for Google […]

Brainlabs is coming to the USA!

Harry Potter… David Beckham… One Direction…
Britain certainly has some exports to be proud of.
But we’re about to go one step further…
We’re bringing you Brainlabs.
So why are we making the leap across the Atlantic?

 
1. Innovation is innovation
We are known for being the innovators of paid media in Europe. And it turns out that the unique work and approaches to challenges that are innovative here are also […]

Understanding A Cross-Device World

Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-in status across multiple platforms”. There may be other variants and slight discrepancies, but the premise is to track users across devices (and potentially platforms, more of that later) to inform marketing, […]

Star centre forward Brainlabs bags a brace at the UK Agency Awards 2016

“…And it’s Brainlabs!

And another!”

It’s award season again, and the sound of a roomful of jaws hitting the floor is still ringing in our ears after Brainlabs managed to pick up two awards at this year’s UK Agency Awards.

For the second year running we were awarded Most Impressive Agency Growth for being so bloomin’ impressive all the time, and a first award for our […]

Grace Kaye talks online video

Rapidly becoming an authority on all things ‘Display’, Grace has doled out more wisdom with her programmatic ladle on Marketing Land, this time focusing on online video – how it’s used, why it’s used, and some surprising tidbits along the way.

‘It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social […]

Sophie’s Internship at Brainlabs

Sophie D, from Paris, is drawing towards her final week at Brainlabs after a four-month internship in the marketing department.
Four months is a looong time and there has been lots to discover, so here are the 10 things she’s learnt and done over her time here!
 
1. Being here is worthwhile
Unlike many of my previous internships, I feel useful, part of […]

Brainlabs & ETAs — feat. the Brainlabs ETA tool

It has now been nearly two months since expanded text ads (ETAs) hit the PPC scene and, as usual, we’ve been testing like mad. It’s still early and there’s plenty still to learn but we’re starting to get it all worked out. And then get it all bulk uploaded…

So remind me — what’s the deal?

Essentially, search ad space has doubled with […]

Buying Programmatic media? Your media agency is (probably) stealing from you.

 

Programmatic Display is the Wild West of the ad industry.

Back in 2014 the ISBA published a pretty damning report on media contracts but it still took a couple of years before the ANA Media Transparency Initiative detailed the commonplace practice of undisclosed media rebates.

Is anyone else wondering why media agencies have been silent on media markups and rebates? Or […]

The Brainlabs Summer Fete

The inaugural Brainlabs Summer Fete was an event for the Brainlabs history books. From uncertain and tempestuous beginnings, quite literally in the form of a massive cloudburst, was born an unforgettable and, importantly, sun-blessed party. Clients, Brainboxes, and friends enjoyed a plethora of activities including a bouncy castle, sumo suits, musical and magical entertainment, all alongside some fairly questionable facepaint. […]

Brainlabs CF 5 – 5 Bing FC

July 4th
Bing FC vs Brainlabs CF
Market Road Stadium

Great, great goals. Masterful footwork. Defence-splitting passes, tricks and flicks, crunching challenges and scything runs down the wing.

Anyone hoping to see the above at the first Brainlabs vs Bing football match were sorely disappointed, but everyone agreed that teamwork and football were the real winners. As well as biscuits and Doritos. The final […]