Alice was on Channel 5 news discussing Brainlabs’ approach to gender equality. […]
The motor-racing brand, which had previously bought media in-house, put the $40m (£28.8m) global account up for review last year in a process run by Oystercatchers.
In time for the Australian Grand Prix in March, WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media. […]
Industry leaders from Wavemaker, Hearts & Science, Accenture Interactive, Bloomberg and Brainlabs are among the judges for the revamped 2018 Campaign Media Awards.
Entries close on 25 January for the awards, which have been refreshed with new categories and a broader mix of judges to reflect the fast-changing media landscape.
The judging panel includes Philippa Brown, UK chief executive of Omnicom Media […]
What happened in 2017? More like what didn’t happen. Right? Seriously, though, a lot happened and I’ve condensed it into two battles.
1. Social media vs reality
In 2017, roughly a third of the 7.6 billion global population were social-media users, and about a quarter had Facebook accounts. This isn’t a dramatic increase from 2016, but still. Social media is big, and […]
The press just can’t get enough of Pepper. Unfortunately, if you want to film the UK’s first robot receptionist, you have to interview Dan as well, and listen to him blather on about automation.
ITV were willing to comply. Here’s a clip from the 6 o’ clock news all about the role of artificial intelligence in business.
***Warning: Contains Hammocks****
YouTube has really messed up. The channel referenced this week in a Times article should have been removed long ago, and certainly shouldn’t have been available as media inventory. That’s indisputable. […]
We’ve done it again (and again, and again). When it comes to growing, we’re pretty awesome at helping others, and equally so at growing ourselves. There’s some sort of positive feedback loop or something going on.
This time it’s a decent 10th place out of the tens of thousands of UK tech companies, due to our 1,193% increase in revenue during […]
Businesses don’t need agencies to buy media for them any more, they need them to manage it. If, as Sir Martin Sorrell recently suggested, media is a “changing industry”, then this at the heart of that change.
The slowdown in growth of major media companies does not portend the death of the agency, but its transition. Google and Facebook have created […]
Daniel Gilbert, CEO, Brainlabs:
All TV advertising will eventually be bought programmatically, so at some point there will be complete integration. At the moment, programmatic linear TV isn’t really a thing, so our focus has been on VOD advertising, especially in terms of measuring performance and using insights to optimise ad content and targeting.
One unique feature of VOD advertising, for example, […]
Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. As automation becomes more sophisticated, affordable and adopted, the human element of PPC work will focus primarily on developing and managing automation […]