Divya Gururaj discusses the merits of melding brand and performance marketing
Last week, Brainlabs’ Global Chief Client Officer, Divya Gururaj joined industry leaders at ADWEEK’s Outlook 2024 to discuss the merits of melding brand and performance marketing to achieve both short and long-term gains that reflect.
Divya Gururaj adds “”The modern marketplace requires brand building with a performance mindset and performance marketing with a brand-building mindset.”
Talking about how brands like Crocs and Stanley have unprecedented opportunity to build both brand and sales simultaneously, Gururaj said, “All of these brands, if you look at what they’re doing, it’s understanding consumer psychology, it’s mastery of platforms and leaning into influencers, social media, the whole digital landscape, and using them to inform how they are building brands. In the age we are all in, consumer psychology and platform mastery are the keys to brand success.”
Read the full article in Adweek here: https://www.adweek.com/brand-marketing/outlook-2024-brand-performance-marketing-seaworld-bny-mellon-brainlabs/