Visar shares technical wisdom at Google

Brainlabs CTO Visar Shabi headed down to give a speech at Google the other day. This was part of the quarterly series ‘Google Firestarters’ offering thought leadership to the Performance Marketing community. Visar’s speech kicked off the evening. He focused on sharing our brainbox paid search tactics, specifically how we use APIs and machine learning to improve campaigns. Thanks to our technical expertise, we can feed increasingly relevant ads to consumers. Following Visar’s input, Alistair Dent of iProspect and Kris Tait from Croud added their insights – all rigorously data driven. The evening was curated by Neil Perkin, the digital media pro, from Only Dead Fish.

Click here for more info, direct from the Firestarters’ site.

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