A beginner’s guide to SEO traffic drop analysis
Have you ever been in a situation when your or your client’s traffic has dropped and you’re not sure what to do? How do you know if it's a real problem or just seasonality? Being able to recognise those true traffic drops, as opposed to red ...
Offline transactions with Google Analytics
The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as a customer, and yet we forget this in the data that we use to optimize our marketing effo...
Shortlisted for Seven European Search Awards
After last year's success in Berlin we are thrilled to have been shortlisted for no fewer than seven awards at the prestigious European Search Awards. No strangers to these illustrious events with their quirky photo booths, free beer, intriguing inte...
The Mario Kart 8 Equinox Championship
The March Equinox – A Trailer. The scene was set. A chill breeze swept up and down York Way like a giant broomstick wielded by an even larger groundskeeper. Cars gleamed across the road at American Car Wash (from £8.95). The King’s Cross pond ripple...
Sophie Newton is a Woman of Tomorrow
Last night, top Brainbox, Sophie Newton, was announced as a Woman of Tomorrow by Campaign mag. She seems like a pretty incredible woman of today to us but apparently in the big wide world of advertising she is officially one “to watch”. The awards we...
Five Questions for Liz: Finance Hero
1. Describe your typical day? I always start my day of with a latte and a slice of Vegemite (Marmite’s superior cousin) toast or an egg on toast. I then check my emails and get started on a number of tasks – my job is never the same, one moment I’ll ...
Five Questions for Alice: Our Talent Managing Superstar
1. How do you start your day? In the glory days I would try to make myself breakfast (egg and bagel) and a coffee straight away when I arrive to get my day started right. I, however, gave up coffee for New Years, and this is my first day of veganism...
What word2vec means for SEO
The idea for writing this post came from a single line in the appendix to a presentation: “what’s the opposite of Canada?”. While this could be the set up for some pretty poor jokes, it’s actually the entrance to a rabbit warren of fascinating geeky ...
Your WordPress Yoast SEO cheat sheet
WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved i...