Management Team

As we continue to grow our footprint around the world, Divya is responsible for leading strategy, new business development and client service across our growing global client base. Divya has spent over two decades at GroupM agencies (Mindshare, MediaCom), working with clients such as P&G, GSK, Unilever, The Coca-Cola Company, Kimberly-Clark, Dell, Volkswagen, Rolex, DeBeers, Mars-Wrigley, Johnson & Johnson. She has lived in three countries managing local, regional and global remits, and is currently based in the US. Divya’s remit as Global Chief Client Officer will see her applying her vast experience of managing multi-market clients to drive our ambition to win more digital-first global clients that want to implement our unique formula of ‘testing, tech and talent’ to their digital business. Additionally, she will ensure these clients receive the best of Brainlabs products, services and teams to drive results.

Henry leads the Global M&A function at Brainlabs and oversees the legal function. He previously worked at Slaughter and May followed by a NYSE listed tech business where he served as Chief Legal Officer and was part of their growth journey from early stages through to listing. Henry's experience includes leading on complex cross- border M&A (public and private), public listings, fundraising events, new territory launches, company governance, and material B2B partnership deals.

Andrew leads Integration at Brainlabs. Andrew is an expert in M&A integration, with over 20 years of consulting and in-house experience with corporates and private equity firms. He has led over 40 M&A and JV programs including the $2.75B separation of Skype from eBay and the $5.9B integration of King.com into Activision Blizzard.

Timothy Armoo was the CEO of Fanbytes before it was acquired by Brainlabs. As CEO he led the commercial side of the business helping them to large partnerships with brands like Public Health England, Nike, Samsung and Mattel.  He is an outspoken leader on social marketing appearing on Bloomberg, BBC and Wired and  appeared as the face of Forbes 30 under 30 in 2021. He's also been described as "one of the influential people in advertising" by Evening Standard.

Mitchell has extensive experience building and scaling tech products spanning the data and marketing space. His experience started from a young age when he built a data analytics business before turning 18. Later taking this knowledge and applying it to influencer marketing. He has built products which are being used by some of the biggest brands in the world. Prior to joining Brainlabs he was the CTO and Co-Founder at Fanbytes, building out the products and services to scale influencer activations globally.

As our Chief of Staff, Sophie works with our global leadership team to bridge the gap between vision and execution. Since joining Brainlabs in 2017, she has delivered strategic projects that span every area of the business from M&A to global operations.

Neil leads our commercial practices across the business. Formerly the Global Commercial Director for iProspect & Dentsu, he boasts over 20 years’ media and performance agency experience. As a keen runner Neil’s looking forward to helping Brainlabs set the pace for the industry (and maybe break some records along the way)

Olivier supports our international expansion by providing commercial insight and reporting to drive performance. He has over 30 years working worldwide in corporate finance, including 14 years at Apple and most recently as Global CFO in the services sector at VFS Global. He is a big fan of hiking and has climbed both Mt. Kilimajaro and Mt. Blanc.