Brainlabs and Hanapin

Brainlabs and Hanapin to combine forces in heroic new dawn

We’re ecstatic to announce that we’re joining forces with Hanapin Marketing LLC, an award-winning agency specializing in paid search, paid social, programmatic, and CRO.

We’re combining our superpowers into the Brainlabs group in a step towards our vision of the agency model of the future: no silos, no departments, just brilliant teams centred around clients, allowing us to deliver a remarkable service. With this merger, we will also increase our office footprint to span Bloomington, Austin, New York, Seattle, Los Angeles and London.

Over the coming months, the Hanapin brand will strategically integrate into Brainlabs. Hanapin’s world-famous event Hero Conf, and industry-leading blog PPC Hero, will continue to run independently from the agency side of the business.

Employing 70 staff across 20 states, Hanapin services a diverse client base – including Fortune 500 companies – across a variety of verticals. With a strong company culture and a proud history of profitability from its outset, the agency has secured places on AdAge’s Best Places to Work list and the Inc 5000 rankings for the past 3 and 6 years respectively.

Daniel Gilbert, CEO of Brainlabs, commented: “Wow, wow, wow. I’m full of Hanathusiasm! When can we get started? I can’t wait to see what bringing these two fantastic companies together can do for our clients – the possibilities are mind-blowing. I’ve seen how Hanapin has taught and inspired the industry through their client work and their awesome PPC Hero and Hero Conf and all while growing and maintaining an amazing company culture – our union is clearly a match made in marketing heaven.”

Jeff Allen, President of Hanapin, added: “We’re beyond proud of the healthy, thriving company we’ve built over the past 16 years. Today is the start of an even brighter future. In Brainlabs we’ve found the perfect complement to our business. Our cultures are perfectly aligned. Our vision is client-centric. Merging will provide both companies the opportunity to expand our geography, grow our service lines, and continue to deliver best-in-class service to our clients.”


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