Brigden Joins Brainlabs
Jim Brigden, former iProspect/I Spy chief and founder of The Search Works, has joined Brainlabs as executive chair a week after #deadlineday for an undisclosed fee, to support the UK’s fastest-growing company. Having worked at the original P...
Information Architecture for SEO
The SEO community really doesn’t take much persuading when it comes to the importance of links. Sometimes it feels like they’re all we want to talk about. And yet, we spend hardly any time talking about the most important and easiest links o...
Google Data Studio: using Google Sheets as a data source
Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And it’s als...
Google Data Studio: how sharing and credential permissions work
The first question people ask when first using Data Studio is: If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settings are rational and helpful, but they aren’t intui...
6 ways to connect in-store traffic with your online leads
One of the many valuable byproducts of a well-structured PPC account is the abundance of actionable, accurate, and relevant data. Unlike traditional forms of media, such as print or television, PPC boasts real time feedback limited only by the appro...
Brainlabs is Europe’s 4th fastest-growing company!
So…we’re the 4th fastest growing company in Europe. Pretty bonkers! First we were (first) on the Deloitte Tech Track Fast 50 for the UK, but this is growth on a continental stage! CEO and our Supreme Leader Dan Gilbert has purportedly said: 'I...
Thought Leader Interview Sophie Newton, Co-Founder Brainlabs
Cloud Moves TV travelled to Here East for another Tech London Advocates Women in Tech event. This time the focus was on shattering uniformity and embracing change. We spoke to some of the most inspiring individuals within this sector to discover how ...
How to fight against online ad fraud (in 6 steps)
How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any di...
How to use Excel Solver to power your budgeting
It’s that time of the year again – time to set budgets and get ready for 2018. Not to mention budgeting for some successful holidays. How do you know what to spend on advertising efforts, and how do you know where to put that spend? This is where th...