AI-driven advertising solution
Many marketers and brands exploring Google’s AI-driven advertising solution, Performance Max, are still in the dark about its workings, with those experimenting reporting unexpected outcomes.
Our Chief Product Officer in North America Jeremy Hull spoke with Ad Age’s Garett Sloane all about the evolution of Google’s AI-powered advertising solution.
From detailing our many learnings through rigorous testing of PMax with clients, to explaining how we trained the model by using anonymous customer data, Jeremy covers it all.
Read the full article in Ad Age here: https://adage.com/article/digital-marketing-ad-tech-news/how-googles-ai-ads-take-control-brands-strategies/2531441
