Paid Search

Search has been at the heart of our offering since Brainlabs was founded and we consider ourselves to be the absolute market leader in this field.

Although we are extremely close partners with Google, we also innovate ahead of them in best practise, having devised and tested our advanced consolidated account structure which outperforms Google’s own. Brainlabs is often sought after to collaborate with Google directly for LTV and search maturity projects.

Paid Search

What makes us your best partner for Paid Search?

We developed and adopted our own unique and proprietary account structure – D’Artagnan. Not only do we proactively embrace the automation features offered by modern search, we evolve our approach to maximize them. With D’Artagnan, we are able to optimize more quickly as it enables our campaigns to make the most of the opportunities offered by machine learning. Like all of our best practices, this was derived from our constant testing and learning process.

Our proprietary tech stack lets us scale and implement Search strategies at speed. With over 40 tools built with search in mind, our teams can monitor, and react to, the ever-changing market competition and search behavior.

Our tools range from the broad-reaching to the laser-focused, centred on solving  discrete challenges, such as quickly and reliably building campaigns. With these we are able to maintain best practises established by our experts and ensure our global teams are always working consistently across all regions.

Star Tool of Paid Search: Subquery Reporter

This tool streamlines the process of reviewing search query data to identify new keywords and negatives by performing n-gram analysis on the vast amounts of query data available to search advertisers. This enables trends and opportunities to surface automatically and our teams can react quickly to changing search behaviors. It now also enables us to find insights on the performance of responsive search ads.

Paid Search Results

Demonstrating the Brainlabs Effect in full-force

-40%

CPA

+64%

Conversion Increase

Read more on our blog

More Automation, More Insights: Google Marketing Live 2022

Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance...

Read More

Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs

This week Google announced the change that every paid search marketer knew was coming sooner or later - the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will beco...

Read More

How to use Responsive Search Ads to improve your PPC ROI

In the world of pay-per-click advertising, maximizing return on investment is the name of the game. While that’s technically true of everything in business, it’s especially important in PPC, as you c...

Read More

How to use growth models to set realistic PPC goals

Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: ...

Read More

PPC & SEO synergy part 3: ad copy testing & QS correlation with page speed

Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two her...

Read More

PPC & SEO synergy part 2: landing page testing

This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and opt...

Read More

PPC & SEO synergy part 1: finding efficiencies

This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post...

Read More

How to rank for head terms

Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms – competitive, high volume, “big money” keywords like “ca...

Read More