Paid Search

When it comes to bringing high-intent users to your site, nothing can top paid search advertising. As an advertising channel to help grow your business, it’s a no-brainer.

Alongside the myriad of opportunities for optimisation within paid search, digital channels also provide the perfect testing ground to understand more about your customers and your wider business. Knowing what messaging resonates with each audience allows you to inform decisions not only in any other online channels, but also in your wider ATL approach.

But why should you choose to work with us? In order to demonstrate the kind of results we’ve achieved for our clients, we analysed data across our entire Google Ads portfolio and all time. We call the findings ‘The Brainlabs Effect’ – increase in conversions and decrease in CPA across the board.

Paid Search
Andy Goodwin

What our Paid Search Team can do for you:

  • X
  • Y
  • Z

Our Paid Search Solution

(1) Restructure
We start by finding out your business objectives and analysing your account history. We then restructure your accounts so they are comprehensive, malleable and automation-friendly. A good account structure is indispensable when it comes to growing paid search. And we always test it versus your old one so you can clearly observe the improvement clearly.

(2) Automate
Automation allows us to manage big, comprehensive accounts with ease. We use our own proprietary tech to ensure anomalies are caught on time, information is shared across accounts, reports are always up-to-date, tests are run fairly, etc. The list is long but it all has one purpose: more time strategising, so more growth for you.

(3) Test
This is where the fun starts. We test all parts of our account, continuously – keyword mix, bid strategies, ad copy, audience structure, creatives – you name it, we’ve tested it. All results are clearly laid out an an automated dashboard and checked for statistical significance. Results are disseminated across the agency – so you benefit from all the great clients we work with!

(4) Learn
We implement the successes, analyse the failures, and start again. And again. We never stop. You won’t find an account of ours that isn’t running a test. Moreover, due to our close links with agency partners, new features are often tested and rolled across accounts even before they’ve become widely available. So you know you’re always one step ahead.


Get in touch with us

Paid Search Consultancy

Ideal for maximizing search activity

Insights & Research Project

Part of all our services
Ideal for actionable insights


Ideal for in-house optimization tearms

Full Service CRO Program

Ideal for high growth, high traffic brands

“It is really refreshing for an agency to be so driven and passionate about making campaigns work and pushing projects forward”

– Checkatrade, 2021

Pret Flask

Paid Search Results

Our brainlabbers have helped hundreds of clients with Paid Search across the world.

Increased Monthly Conversions 3x

Increased Conversions 143%

99% More Form Submissions

Increased Info Requests by 46%

Saved €15,000 Per Month

Read more on our blog

Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities

The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consume...

Read More

The secret to an effective client call: The Agenda

We all know that client calls are an important way to convey to the client what you have been working on, the status of their account, and to gain clarity on special projects. How those calls play ou...

Read More
Google ads gmail ads

Google Ads is phasing out Gmail ads – are Discovery ads the answer?

Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the l...

Read More

Your ultimate guide to lead generation using paid media

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but th...

Read More

Making Gen Z listen: how to tailor your advertising to specific age groups

The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holi...

Read More

Should brands use TikTok or steer clear of the sinking ship?

Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.

Read More
driving online retail growth

How retail businesses can capitalize on the COVID-19 boost in online sales

The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, socia...

Read More

How to use growth models to set realistic PPC goals

Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: ...

Read More