We’re thrilled to announce that Brainlabs has acquired Exverus Media, the award-winning Los Angeles-based agency recognized as Adweek’s 2024 Breakthrough Media Agency of the Year.
By combining Exverus’s proven full-funnel media expertise with our digital and AI capabilities, we’ll operate as a single agency of record for all media channels. It also marks Brainlabs’ expansion into the West Coast market completing a coast to coast presence.
Real Intelligence in Action
This partnership represents the evolution of what we can achieve with Real Intelligence – the optimal blend of artificial and human intelligence – enabling brands to connect directly with consumers. Our combined approach applies AI-driven media strategies to enable deep understanding of customers and the ability to influence action, driving real business outcomes across all channels.
Why This Matters for Our Industry
The future of media isn’t about choosing between digital or traditional channels – Real Intelligence is about mastering both to create real results. Today’s brands need partners who can masterfully orchestrate cohesive campaigns across every screen and surface, from connected TV and programmatic to retail media and paid social. The fragmented approach of working with multiple specialists simply doesn’t deliver the breakthrough results brands demand in today’s media environment.
Exverus has built an exceptional reputation for exactly this kind of cross-channel integration. As a three-time Ad Age Small Media Agency of the Year winner with eight Adweek Media Plan of the Year awards and three Cannes LIONS finalist honors, they’ve proven their approach works. Managing over $100M in annual media spend, they’ve demonstrated that full-funnel media planning across traditional, programmatic advertising, retail media, e-commerce, paid search, paid social and analytics delivers exceptional outcomes for ambitious brands like Premier Protein, Dymatize, and New Belgium and Bell’s Brewing.
Expanding Our Capabilities and Coast-to-Coast Reach
This acquisition significantly enhances our full-funnel media capabilities while establishing a strong West Coast presence, completing our coast-to-coast footprint alongside our existing East and Midwest operations. The Exverus team brings deep expertise in traditional media, planning, creative strategy, execution, and cross-channel measurement that perfectly complements our AI-driven digital capabilities.
Together, we can now serve as a true single agency of record, seamlessly connecting brand strategy to performance across all media platforms. This integrated approach enables us to maximize return on ad spend while reducing the complexity that comes from managing multiple agency relationships. We’re uniquely positioned to help brands navigate the mounting pressure to break through increasingly fragmented media landscapes.
What This Means for Our Clients
For our existing clients, this acquisition unlocks new capabilities in full-funnel media planning, traditional media, enhanced creative strategy, and deeper cross-channel expertise. For Exverus clients, they gain access to our international scale, AI-powered technology, and cutting-edge digital capabilities—all while continuing to work with the same trusted Exverus team that has delivered exceptional results.
Looking Forward
Brainlabs is an AI-powered media agency that pioneered the use of AI in advertising. Our early adoption of AI has propelled us to become one of the fastest-growing independent media agencies globally.
As we welcome the talented Exverus team to the Brainlabs group, we’re not just expanding our capabilities; we’re continuing on this path of innovation and growth. Together, we’re reimagining what’s possible when world-class talent, data-driven methodologies, and cutting-edge AI technology come together under one roof to serve growth-focused advertisers—from emerging brands with $10M in media spend to established enterprises investing up to $250M annually.
This acquisition represents the next chapter in our mission to push the boundaries of what an independent media agency can achieve through Real Intelligence.
