Brainlabs POV: The UK still loves TV, but not as we once knew itSarah Borland and Venya Wijegoonewardene
On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK. As ever, it’s an essential read for brands, providing an almost unrivalled level of detail from multiple data sources into the changing face of the commercial media landscape in the UK.
We’ve been particularly interested to digest the latest set of statistics around video consumption. Whilst we are still very much a nation who loves watching programmes on the telly, how we are watching our favourite shows is changing.
This report shares our expert opinion on how brands can take advantage of this increasingly complex landscape, plus the results you can expect from planning your AV spend holistically.
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