What you can do with a free Semrush account
Building your SEO toolkit is generally dictated by two things: your budget and your goals. This makes test-driving tools and platforms an ideal way to figure out which platforms provide the features that you need most, and lets you determine just ho...
Search Ads 360 and Display & Video 360: the perfect integration
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the right cost. Like most dreams, making it come true ...
Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devices, YouTube, Gmail and other affiliated networks. ...
Web-based robots.txt parser using Google’s open-source Code
The punchline: I’ve been playing around with a toy project recently and have deployed it as a free web-based tool for checking how Google will parse your robots.txt files, given that their own online tool does not replicate actual Googlebot behaviour...
Search Ads 360: top bidding and reporting features
Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini and Baidu all in one interface. This...
How to identify SEO competitors
Who hasn’t heard the proverb “keep your friends close, and your enemies closer”? This phrase alludes well to a key aspect of good SEO strategies: knowing who your search competitors are. Your search competition is made up of sites competing for t...
The beginner’s guide to Google Marketing Platform
The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Google Marketing Platform comes in. It’s a suite of ...
Brainlabs CEO Daniel Gilbert featured on BBC News at Ten
Our CEO Daniel Gilbert was featured on BBC News at Ten to share his views on Facebook targeting. If you missed the segment, watch it below: Facebook, Twitter, and other social media platforms have been reviewing their policies on politica...
Understanding crawl budget with log file analysis
Log file analysis is one of those tasks you might not do often – due to data availability & time constraints – but that can provide insights you wouldn’t be able to discover otherwise, particularly for large sites. If you’ve never done a log ana...