How to audit a site for structured data & search feature opportunities
Structured data in SEO – often used synonymously with Schema – is a way to mark up a webpage’s HTML to make its content more readable to search engine crawlers like Google, aiding crawlers’ understanding of the content on a page. Structured Data oft...
Preventing employee burnout: 5 successful remote work practices
While remote work opportunities are on the rise, the downside is that employee burnout is also increasing. Remote employees are more susceptible to blurred lines between work and personal space, so employers creating best practices and respecting...
An interview with Brainlabs’ Diversity & Inclusion Director: Leyla Omar
First things first: what do you get up to outside of work? Many would describe me as a hobbyist: a keen netballer, baker, cartoonist and newbie roller skater. I’m currently based in north London, but have done a few stints travelling abroad, whic...
How to use Responsive Search Ads to improve your PPC ROI
In the world of pay-per-click advertising, maximizing return on investment is the name of the game. While that’s technically true of everything in business, it’s especially important in PPC, as you can quickly blow through your advertising budget if...
7 easy Google Analytics reports to improve conversions
How to level up your basic GA reports and diminish wasted spend Before we can ascertain why certain things are (or, more poignantly, aren’t) happening on a website, we have to be able to interpret what is happening – cue Google Analytics (GA). GA...
The ultimate guide to identifying bad backlinks (with examples)
Today we’ll be walking through real examples of unnatural links to help you clearly identify when a link should be disavowed. This article is a follow-on from my last post (‘Playing Detective: How To Identify Bad Backlinks’), where I explained how t...
Should brands use TikTok or steer clear of the sinking ship?
Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.
Rank better in Google: a step-by-step guide
As SEOs, we’re often asked the question: how do I improve rankings for these keywords? The best ways to perform better in organic search are: Make sure the site is actually relevant for the keywords you’re targeting Make sure there is at ...
CRO & SEO: better together
Personally, I have always been an advocate of cross-channel work, mainly from a learning standpoint: challenging myself to think outside my comfort zone and learning from people who are smarter than me is extremely motivating. Leaving my motivati...