UNICEF USA join Brainlabs: A Strategic Partnership Driven by Purpose
We are delighted to share the news that UNICEF USA has appointed Brainlabs to handle its full-service digital duties, including data, paid search, paid social, programmatic, strategy and planning, and SEO. UNICEF USA advances the global mission o...
Unlock Marketing ROI: Insights from the Google Think Measurement Summit
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This quote was attributed to John Wanamaker over a century ago, and yet the sentiment rings true for the majority of advertisers today - caused by slow adopti...
Ali Reed Joins Brainlabs EMEA as Chief Growth Officer
Brainlabs, the high-performance media agency known for its innovative approach to omni-channel media, has appointed Ali Reed as UK-based Chief Growth Officer. Ali will join the UK leadership team, reporting directly to UK CEO Dan Bottiglieri. Ali...
AI in cultural media: let’s talk about it
It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives. But what is interesting is its pace. Over the last...
Does anyone still care about authenticity?
Remember when TikTok was banned in the U.S. for 12 hours? Yeah, that was weird. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest ...
Andy Littlewood Joins Brainlabs North America as Chief Planning and Data Officer
We’re excited to announce the appointment of Andy Littlewood as Chief Planning and Data Officer, North America. Littlewood will join the New York office today to supercharge the agency’s planning and data capabilities. Reporting directly to CEO Adam...
Brainlabs’ Guide to Value-Based Bidding: Unlocking the Power of the Bidder
Introduction Value-based bidding (VBB) has taken the digital world by storm. In our testing we’ve found, when used thoughtfully, it’s a top choice for achieving high-performance - but there’s a catch. Adoption can be slow on a client by client ba...
Brands are gambling millions by using the same legacy Super Bowl equation – is there a way to up the odds?
The big game is a big deal for a reason. If it’s anything like last year, Super Bowl LIX will have more than 120 million TV viewers, aka 42% of US households. But just because it’s a big deal, doesn’t mean it’s an easy win for every brand that inves...
From socials to streaming: why brands should care about this influencer shift
For a long time now, influencers have been leading the fray on short- and long-form social content. We all know how they have reshaped marketing strategies over the years and just how important they have become to every marketer’s social strategy. B...