What you need to know about Google’s 1% Experiment
Google is disabling cookies for 1% of Chrome users today, migrating them into the Google Privacy Sandbox - their new privacy friendly approach to targeting and measurement. This marks the initial step toward the much-anticipated 'cookieless future,'...
Watch our new mini-series featuring top trends for 2024
At Brainlabs, we don't just follow trends, we pioneer them. Our mission here is to look beyond the big trends everyone is talking about, as we aim to dive deeper on the subtle currents beneath the surface - the 'trends-to-be' that have yet t...
Brainlabs comments on the introduction of ads on Amazon Prime Video
Amazon has announced its plans to introduce advertising next year across its Prime Video platform, supported by IPG Mediabrands. Brainlabs' Managing Partner, Carla Henderson, spoke to Adweek's Stephen Lepitak about the upcoming launch of ads on A...
Brainlabs speaks to AdAge about the evolution of Google’s Performance Max solution
Many marketers and brands exploring Google's AI-driven advertising solution, Performance Max, are still in the dark about its workings, with those experimenting reporting unexpected outcomes. Our Chief Product Officer in North America Jeremy Hull...
Agnieszka Kosik appointed as Brainlabs’ Poland CEO
We’re thrilled to announce the appointment of Agnieszka Kosik as CEO, Poland as we continue our global expansion plans. Kosik's initial remit is to focus on rapidly building out the Brainlabs' brand and operations across Poland. In 2024, he...
Jon Molina shares results from our implementation of Meta’s Conversions API Gateway
A strong, foundational data strategy that puts the customer first has never been more important for advertisers looking to get the right message to the right person at the right time. Enter Meta's must-have tool for leveraging first-party d...
Brainlabs’ AI partnership with Icelandair featured in Forbes
Artificial intelligence isn’t ready to replace pilots, but it will simplify flight search, deliver more competitive airfares, and help airlines fly sustainably. Recent advances in the world of machine learning have given us a good sense of what lies...
Brainlabs named the fourth fastest growing large agency in Adweek’s Fastest Growing Agencies 2023
We’re thrilled to share that Brainlabs has clinched the fourth spot in the Top Large Agencies category in Adweek's Fastest Growing Agencies 2023 rankings. This achievement underscores our relentless dedication to excellence and innovation. It's a te...
Brainlabs helps boost easyJet holidays’ ROAS by 13% with innovative Value-Based Bidding Strategy
We’re committed to helping our clients achieve outstanding results. We've worked hand-in-hand with the easyJet holidays team and Google Marketing Platform (GMP) to uncover new strategies that helped easyJet holidays achieve a remarkable 13% boost in...