The High Performers of Super Bowl LVIII and What We Can Learn
What can we learn from Super Bowl LVIII, the high and low performers, to make our strategies stronger for the big moments to come? To get those answers we used real-time social listening data from Infegy and crunched the datato see how each brand...
Divya Gururaj discusses the merits of melding brand and performance marketing
Last week, Brainlabs' Global Chief Client Officer, Divya Gururaj joined industry leaders at ADWEEK's Outlook 2024 to discuss the merits of melding brand and performance marketing to achieve both short and long-term gains that reflect. Divya Gur...
Brainlabs hosts Generative AI Hackathon in partnership with Google Cloud
Brainlabs’ legacy is built on being ahead of the industry when it comes to leveraging data & technology. Our third hire was a developer, our open-source scripts made us famous in the PPC community and today, Cortex is truly differentiated and se...
Helen Clow’s take on whether BeReal’s new features will be worth the investment for brands
BeReal, the self-proclaimed "anti-Instagram" has made its first move with brands and celebs. The big question - will it be worth the investment for brands? Growth Director for Brainlabs Influencer in the UK Helen Clow, spoke to Jack Benjamin a...
Brainlabs acquires Sparro – Australia’s largest independent digital media agency
Brainlabs has announced its acquisition of Sparro, the largest independent digital media agency in Australia, expanding our footprint in APAC and continuing our mission to become the world’s largest independent media agency. Social-first content and...
Travis Tallent speaks to Adweek about Google’s new AI-powered search engine
Launching this year, the tech giant’s artificial-intelligence-powered search engine - Search Generative Experience - is Google’s biggest change in Search in 20 years and presents a massive opportunity for prepared marketers to gain a competitive adv...
Brainlabs’ take on the future of high-performance technology at CES 2024
From keynote speeches, to booth buzz and partner innovations in the advertising space, Brainlabbers Jeremy Hull and Naomi Litowitz have wrapped up the standout themes from this year's CES conference that are set to make waves beyond mainstream indus...
Naomi Litowitz on the importance of female-to-female feedback for professional growth
Earlier this week, our SVP of Strategy & Planning, NAMER Naomi Wohl Litowitz joined The Female Quotient at CES 2024 for a candid discussion on the importance of direct female-to-female feedback as the cornerstone for women's professional growth...
What you need to know about Google’s 1% Experiment
Google is disabling cookies for 1% of Chrome users today, migrating them into the Google Privacy Sandbox - their new privacy friendly approach to targeting and measurement. This marks the initial step toward the much-anticipated 'cookieless future,'...