Brainlabs appointed as media planning and buying agency of record for Polaroid
We are delighted to share the news that Polaroid has appointed Brainlabs to handle its digital media planning and buying service. Polaroid is an iconic brand recognized worldwide for its pioneering instant photography technology. With a ric...
Travis Tallent features in Adweek speaking on OpenAI’s new web search product
Rumour has it that Open AI is working on a web search product. The ChatGPT maker's new product is partially powered by Microsoft Bing, bringing it in more direct competition with Google. Our VP of SEO in North America, Travis Tallent spoke ...
Venya Wijegoonewardene speaks to Campaign about broadcasters’ shift from linear to digital-first TV
On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK, revealing that broadcasters are turning to digital platforms to make up for a serious slump in linear TV advertising. ...
The High Performers of Super Bowl LVIII and What We Can Learn
What can we learn from Super Bowl LVIII, the high and low performers, to make our strategies stronger for the big moments to come? To get those answers we used real-time social listening data from Infegy and crunched the datato see how each brand...
Divya Gururaj discusses the merits of melding brand and performance marketing
Last week, Brainlabs' Global Chief Client Officer, Divya Gururaj joined industry leaders at ADWEEK's Outlook 2024 to discuss the merits of melding brand and performance marketing to achieve both short and long-term gains that reflect. Divya Gur...
Brainlabs hosts Generative AI Hackathon in partnership with Google Cloud
Brainlabs’ legacy is built on being ahead of the industry when it comes to leveraging data & technology. Our third hire was a developer, our open-source scripts made us famous in the PPC community and today, Cortex is truly differentiated and se...
Helen Clow’s take on whether BeReal’s new features will be worth the investment for brands
BeReal, the self-proclaimed "anti-Instagram" has made its first move with brands and celebs. The big question - will it be worth the investment for brands? Growth Director for Brainlabs Influencer in the UK Helen Clow, spoke to Jack Benjamin a...
Brainlabs acquires Sparro – Australia’s largest independent digital media agency
Brainlabs has announced its acquisition of Sparro, the largest independent digital media agency in Australia, expanding our footprint in APAC and continuing our mission to become the world’s largest independent media agency. Social-first content and...
Travis Tallent speaks to Adweek about Google’s new AI-powered search engine
Launching this year, the tech giant’s artificial-intelligence-powered search engine - Search Generative Experience - is Google’s biggest change in Search in 20 years and presents a massive opportunity for prepared marketers to gain a competitive adv...