The Changing Luxury Landscape
The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands. Our experience creating disproportionate cut-through with global challenger brands and ambitious luxury newc...
Jon Molina shares his thoughts on the prospect of ads being introduced on Threads
Rumour has it that ads are coming to Threads a lot sooner than expected. Brainlabs' VP of Social NAMER, Jonathan Molina shared his thoughts with Krystal Scanlon at Digiday all about how these ads could work and the value this could br...
Jeremy Hull speaks to Adweek about Perplexity’s plans to sell ads on its platform
Generative AI-powered search engine Perplexity has announced its going to start selling ads. Brainlabs’ Chief Product Officer for North America, Jeremy Hull spoke to Adweek’s Trishla Ostwal all about their ambitious plans. Speaking on the t...
Brainlabs earns its Certified Company in Media badge in partnership with Meta
We’re honoured to share that Brainlabs has earnt its “Certified Company in Media” badge in partnership with Meta. Having learned about the Certified Company program, we knew it would be the perfect avenue for growing our business. Jon Molina, Vice P...
AI: The Gateway to High-Performance
AI is now on most brands’ agendas. It’s no longer a nice-to-have; it’s a must. The brands that adopt AI correctly and build out high-performance strategies rooted in advanced AI capabilities will ultimately stay one step ahead. We’ve created enha...
Brainlabs appointed as media planning and buying agency of record for Polaroid
We are delighted to share the news that Polaroid has appointed Brainlabs to handle its digital media planning and buying service. Polaroid is an iconic brand recognized worldwide for its pioneering instant photography technology. With a ric...
Travis Tallent features in Adweek speaking on OpenAI’s new web search product
Rumour has it that Open AI is working on a web search product. The ChatGPT maker's new product is partially powered by Microsoft Bing, bringing it in more direct competition with Google. Our VP of SEO in North America, Travis Tallent spoke ...
Venya Wijegoonewardene speaks to Campaign about broadcasters’ shift from linear to digital-first TV
On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK, revealing that broadcasters are turning to digital platforms to make up for a serious slump in linear TV advertising. ...
The High Performers of Super Bowl LVIII and What We Can Learn
What can we learn from Super Bowl LVIII, the high and low performers, to make our strategies stronger for the big moments to come? To get those answers we used real-time social listening data from Infegy and crunched the datato see how each brand...