Auditing for Success in SEO: Find Your Website’s Next Great Opportunity
As businesses are investing more in SEO, the expectation to see results is increasing. A recent survey from Search Engine Journal shows that 22% of clients want to see traffic increase as a result of SEO work. That puts a lot of pressure on marketer...
Fernando Emilio Silva appointed as Brainlabs’ first LATAM CEO
We're thrilled to welcome Fernando to Brainlabs as CEO, LATAM. Based in Mexico, he will grow the agency's existing presence across the region. Fernando arrives at Brainlabs with extensive experience across the media industry in LATAM having serve...
No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy
There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies by 2023, this is a crucial year to get your data ...
Takeaways: Digital Marketing in 2022 – Industry Trends To Watch For
These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in marketing and technology. Now more than ever, we are facing changes to our industry that are exciting...
To 3P or not to 3P? Three Industry Challenges for Amazon Marketplaces
As we head into 2022, and as I have recently moved into a new role as SVP here at Molzi by Brainlabs, I wanted to reflect on three industry challenges that seem to be evergreen. I could have, of course, picked supply chain (or whatever health challen...
Brainlabs acquires social ad creative studio Consumer Acquisition
Brainlabs has acquired global social advertising agency and creative studio, Consumer Acquisition. It’s our fourth acquisition this year and our second in North America as we continue to expand our capabilities for our existing and future clients. Br...
Black Friday 2021: why the first ever drop in sales doesn’t tell the whole story
What happened? 2021 was an anomaly in more ways than one, but this Black Friday was particularly remarkable: it represented the first year on record that saw a decrease in online revenue YoY, with e-commerce sales showing a 14% drop YoY in the UK and...
AI and Social Commerce: Digital Marketing Trends to Watch For in 2022
“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behaviors, and disrupted the carefully laid plans of eve...
Improving your creativity within CRO – why conflict, collaboration and your environment is key
Creativity. The notion that some of us have it and some of us don’t is widely misunderstood. Just because you can’t draw doesn’t mean that you’re not creative. For starters, there are tactics to activate and heighten creativity in us all - some of w...