Too Faced
Takes Over
Featured Services: Influencer Marketing, Paid SocialThe Beauty Brand That Turned a Trend into a Movement
Surge in Bronzer Sales
Lower costs in leads
Summary
Too Faced was at a turning point. Despite its cult following and best-selling beauty products, the brand was struggling to carve out a dominant voice in an industry where competitors wielded massive advertising budgets. It wasn’t enough to participate in beauty trends anymore—Too Faced needed to own one. That moment arrived when Bytesights, the brand’s proprietary trend prediction tool, uncovered a new movement sweeping the industry: Latte Makeup.
This was more than a passing fad; it was the convergence of beauty, culture, and consumer desire for effortless, warm-toned looks inspired by coffee hues. While other brands were slow to react, Too Faced saw an opportunity not just to follow the trend, but to lead it.
The plan was bold and unprecedented. Too Faced wouldn’t just advertise its products—it would embed itself into the very DNA of the Latte Makeup movement. Through a carefully orchestrated strategy of influencer co-creation, organic content domination, and data-powered paid amplification, the brand didn’t just enter the conversation—it became the conversation. In doing so, Too Faced achieved staggering results: 24 million views, an 87% surge in bronzer sales, and a category ranking leap that made the brand impossible to ignore.
The Execution
The plan unfolded with precision. Bytesights confirmed the rise of Latte Makeup, and Too Faced wasted no time in curating a select group of influencers who would define the aesthetic. These creators weren’t just handed products—they were given creative freedom to make the trend their own, featuring Too Faced in a way that felt authentic and aspirational.
The content exploded across platforms. Organic tutorials showcasing Too Faced bronzers and eyeshadows gained momentum, generating millions of views. As engagement soared, the brand amplified the highest-performing content through paid campaigns, extending reach beyond niche beauty communities and into the mainstream. Meanwhile, a sophisticated search optimization strategy ensured Too Faced was always the first brand beauty lovers saw when searching for Latte Makeup inspiration.
By blending cultural credibility with data-driven precision, the campaign ensured that Too Faced wasn’t just another beauty brand participating in a viral moment—it was the brand defining it.
“Our ambition is to become the most trend-driven beauty brand on social media, and this campaign proved what’s possible when you move at the speed of culture. We didn’t just tap into a trend—we helped shape one. By leveraging technology, co-producing content with influencers, and scaling at pace, we turned Latte Makeup into more than just a look. We made it a movement. This strategy has already delivered incredible business results, and we’re excited to build on this momentum in our ongoing journey of multi-sensory beauty innovation.”
- Lauren Byrne, Marketing Director, Too Faced
