Hi I’m Roxanna
with Brainlabs
here to tell you about Retail Media

Data-Driven, Tech-Led Retail Media Excellence

We pride ourselves on being the ultimate retail media partner. Our Retail Media Practice combines data analytics, digital marketing expertise, and a full-funnel strategy to deliver high performance at every stage of the customer journey. We treat retail media not just as a direct sales channel, but as a vital component of the entire marketing funnel, driving impactful results.

Maximizing Impact

We excel in leveraging first-party data from retailers and e-commerce platforms to create highly targeted, personalized retail media campaigns. These campaigns drive consideration, brand awareness, and sales performance. Partnering with major retail media networks, we gain deep insights into each platform’s unique capabilities, ensuring maximum performance for our clients.

Full-Funnel Strategy

We advocate for a full-funnel approach to retail media, recognizing its role beyond the point of conversion. By driving awareness, consideration, and conversion through diverse formats, we balance short-term sales goals with long-term brand growth, delivering comprehensive success for our clients.

Brainlabs Technology enhances Retail Media

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Performance Reports

Our Looker Studio dashboards and custom audience reports offer real-time insights for week-over-week optimization decisions. These flexible dashboards integrate multiple data sources, providing 24/7 access and tailored reports for stakeholders based on the metrics they care about most.

Hippocampus

Hippocampus is a proprietary testing library that powers our test-and-learn approach. It benchmarks performance and predicts outcomes by leveraging thousands of completed experiments, helping clients refine strategies with data-backed confidence.

Retailer Coefficient

Retailer Coefficient identifies strategic growth opportunities in the retailer landscape. By analyzing category sales, keyword traffic, shopper trends, and profitability metrics, it helps pinpoint the best retailers to prioritize for market-specific and brand-specific success.

Retail Control Panel

The Retail Control Panel simplifies Amazon advertising management with real-time performance tracking, interactive visualizations, and actionable insights. It also stores data indefinitely, enabling long-term analysis and continual optimization across products and territories.