Programmatic
Reach vs. Attention: An Empirical Analysis of Audiovisual Effectiveness
Kamala O’Dowd & Rachel Davison
The Metrics Killing Your Programmatic Strategy (And What to Use Instead)
Liz DeAngelis
YouTube’s shoppable CTV rollout brings performance TV into the mainstream
Liz DeAngelis
We’re Asking the Wrong Questions About CTV
Ben Kahan
The Future of Connected TV: How Cross-Publisher Frequency Capping Is Revolutionizing Media Buying
Alex Glover
Unified CTV: The Power of Broadcaster Content
Dan Gilbert
