Brainlabs acquires CRO agency User Conversion to reach supersonic heights
It’s a great week for Brainlabs!! We’re thrilled to announce that we’ve acquired the brilliant conversion rate optimization agency User Conversion, who bring with them a wealth of digital expertise to support advertisers with optimizing digital p...
How can you remove a URL from Google’s search results?
There are a number of cases where you may not want pages appearing in the SERPS, and this blog post discusses the different ways we can do this. The main ways to keep a page out of the search results are: Noindex tagsBlocking on robots.txtDeletin...
The secret to an effective client call: The Agenda
We all know that client calls are an important way to convey to the client what you have been working on, the status of their account, and to gain clarity on special projects. How those calls play out relies on having a solid agenda. Not only a soli...
You had me at First-Party Data: How rom-coms teach us the importance of getting to know those closest to us
It’s Valentine’s day and love is in the air... But so is a life-threatening virus, so maybe best to stay inside, grab some snacks and cosy-up in front of your favourite rom-com to learn all about the importance of first-party data. Sorry, w...
Brainlabs joins Google’s International Growth Program
We’re delighted to announce that we’ve joined Google’s International Growth program for Google Partner agencies! This means we are one of the very first externally-recognised Google export partners, giving us access to tools and resources to help...
Why you should be using dedicated landing pages for paid media
What’s the first thing that comes to mind when I say “landing page?” What is your interpretation of a landing page? In many recent conversations with clients, I’ve had to specify the difference between a landing page and a “dedicated” landing page. ...
Google Ads is phasing out Gmail ads – are Discovery ads the answer?
Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the limiting of keywords in the search terms report cau...
Announcing the SearchLove & Hero Conf Virtual Summit
Canceling our 2020 events left us missing you: the shakers and movers of digital marketing. We aren’t patient enough to wait until we’re back face-to-face... So we are bringing together our networks, virtually, with 20+ sessions aimed at arming the ...
Your ultimate guide to lead generation using paid media
What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but then they just want to check other options before ma...