Stephen Allan Joins Brainlabs as full-time Executive Chairman
In a stunning coup for Brainlabs, ex-MediaCom Chairman & CEO Steve Allan has returned to the media landscape which he has helped to define over 38 years. He joins us as Executive Chairman in a full-time appointment to help the agency go from bud...
Success on social this holiday season: Data-led recommendations to win at Facebook and beyond.
Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and compiled recommendations to help you prepare for the...
Brainlabs acquires international Amazon agency Molzi
That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year! Our industry-leading expertise in Google and Facebook advertising alo...
Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs
This week Google announced the change that every paid search marketer knew was coming sooner or later - the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will become the core paid search text ad type for all adver...
The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving da...
Brainlabs appoints Wan-Gyn Ang as SVP, APAC
Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and talent approach with clients across the region.&nb...
Server Side Tracking: In With The Old, Out With The New
The history of Web Analytics in an emblematic light reads nothing less than a Hollywood flick. Just like in a movie, when the long-forgotten hero comes back to life to prevent doomsday, in Web Analytics, Server-Side tracking has made a ...
Canadian Programmatic and GMP experts MediaNet join Brainlabs
We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet. Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability a...
Mental health awareness at work: How to start the conversation
Stigma: a mark of shame or discredit (Source: Merriam-Webster)Mental Illness: a health condition involving changes in emotion, thinking or behavior (or a combination of these). Often associated with distress and/or problems functioning in soci...