Julia Amorim, Head of Creative Speaks to Adweek about AI in the Creative Process
The recent surge in generative AI applications in advertising has been met with a mixture of excitement and caution. As agencies grapple with a multitude of pitches from both established tech giants and new entrants, they're uncovering areas where t...
Daniel Gilbert shares his plans to pioneer a new era of media agencies
Last month, Brainlabs secured a private equity investment from Falfurrias Capital Partners, which succeeded private equity firm Livingbridge as a key investor in the growing agency challenger.Our Global CEO, Daniel Gilbert sat down with Jack Benjami...
Icelandair see 10x ROI improvement with Brainlabs’ AI partnership
We’re so pleased to share that our client, Icelandair, has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising. Brainlabs, in partnership with ad tech...
Unveiling the full potential of Advantage+ Shopping Campaigns
Much like Google’s Performance Max, Meta’s Advantage+ Shopping Campaigns tool is the jewel in the Advantage suite, an automated campaign type created in an effort to simplify the ad creation process, by taking care of the audience targeting and ad c...
Adweek reports on Brainlabs’ ambitious growth plans
Our Executive Chairman Steven Allen featured in Adweek following Brainlabs’ investment deal with private equity firm Falfurrias Capital Partners. He commented on the agency’s ambitious expansion strategy, with plans to become the world’s largest ...
Brainlabs secures landmark new private equity investment
In a landmark deal, Brainlabs has secured major investment from private equity firm, Falfurrias Capital Partners (FCP). This drives us another step closer to becoming the world's largest independent media agency and will supporting our global expans...
Brainlabs speaks to Vogue Business about how beauty brands are embracing risk by leveraging clap backs on social
In today’s meme-driven era, nailing the art of social media clap backs has become standard practice for beauty brands in particular. Brainlabs' Head of Creative Strategy, Influencer, Tom Sweeney spoke to Kati Chitrakorn at Vogue Business about wh...
TikTok’s new compliance changes and what it means for advertisers
TikTok has announced new compliance measures to meet Europe’s new online regulations following the introduction of the Digital Services Act. Brainlabs' Costas Tsiappourdhi shared his thoughts with Adweek’s Stephen Lepitak on the resulting changes...
Brainlabs POV: The UK still loves TV, but not as we once knew it
On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK. As ever, it’s an essential read for brands, providing an almost unrivalled level of detail from multiple data sources into the...