Brainlabs speaks to Vogue Business about how beauty brands are embracing risk by leveraging clap backs on social
In today’s meme-driven era, nailing the art of social media clap backs has become standard practice for beauty brands in particular. Brainlabs' Head of Creative Strategy, Influencer, Tom Sweeney spoke to Kati Chitrakorn at Vogue Business about wh...
TikTok’s new compliance changes and what it means for advertisers
TikTok has announced new compliance measures to meet Europe’s new online regulations following the introduction of the Digital Services Act. Brainlabs' Costas Tsiappourdhi shared his thoughts with Adweek’s Stephen Lepitak on the resulting changes...
Brainlabs POV: The UK still loves TV, but not as we once knew it
On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK. As ever, it’s an essential read for brands, providing an almost unrivalled level of detail from multiple data sources into the...
Brainlabs’ take on Twitter/X’s new brand safety tools
Yesterday Twitter/X announced its new brand safety tools. The platform is offering US advertisers “premium-vetted inventory” via its existing partnership with ad-verification company Integral Ad Science, with plans to expand these solutions inter...
What does Twitter/X need from a Head of Brand Safety?
X, the platform formerly known as Twitter, is looking for a new Head of Brand Safety, according to an email shared with employees. This comes at a crucial time for the platform, which has struggled to win back advertisers since Elon Musk’s takeover ...
How brands are still finding their feet with Threads one month since launch
One month on since Threads’ launch, brands are still finding their feet with Meta’s text-based app, so not having a solid strategy yet is no cause for concern. Brainlabs Associate Director of Paid Social, Carolyn Garavente spoke to Digiday'...
The Top Brands Going Community-First On Social
How to build brand love and drive sales through the power of niche communities. The full-funnel power of influencer marketing is winning over CFOs. Want a slice of the cake? Learn how to become a Community Champion on social from eight...
Winning the Mid-Funnel with YouTube
The combination of a more fragmented media landscape, a ‘messier and more confusing’ shopping journey and more fickle consumers means planning across the funnel has never been more complex. But, importantly, we’ve also never had more exciting tools ...
Brainlabs’ Jon Molina shares his thoughts on Meta’s newly launched Threads platform
“Meta’s Twitter copycat”, Threads, has attracted much attention from various different brands and marketing companies since its launch on July 5th 2023. Brainlabs’ VP of Paid Social Jonathan Molina spoke to Krystal Scanlon at Digiday and asks, knowi...