How brands are still finding their feet with Threads one month since launch

One month on since Threads’ launch, brands are still finding their feet with Meta’s text-based app, so not having a solid strategy yet is no cause for concern. 

Brainlabs Associate Director of Paid Social, Carolyn Garavente spoke to Digiday’s Krystal Scanlon and shared her thoughts on the matter. 

While brands were reactive when Threads first launched, ongoing reactive strategies aren’t sustainable long-term.

“With the cooling of the platform comes a golden window to put together a long-term, more sustainable strategy for brands,” Carolyn explained. “It also gives them a chance to see what updates Threads will roll out and if that will impact what their strategies will be.”

Read the full article in Digiday: https://digiday.com/marketing/metas-threads-still-has-users-one-month-on-but-it-doesnt-have-a-real-vibe-yet/