Divya Gururaj joins LinkedIn for a discussion on B2B Marketing at Cannes Lions Festival of Creativity 2024
Today’s B2B marketing leaders are focused on putting the right systems and technologies in place along with boosting their data analytics capabilities. In the LinkedIn Collective Studio at Cannes session, Gina Kleiner, Director of Product M...
TikTok ban: don’t lose sleep over it
Everyone’s talking about the potential TikTok ban in the U.S. Lawmakers argue that TikTok's ownership by Chinese tech giant ByteDance poses a security threat and fear they’re handing over U.S. data. TikTok denies these allegations, but Pres...
How to win in influencer marketing without breaking the bank
Sixty per cent of marketers will be increasing their influencer marketing budget throughout 2024. Influencer rates and usage fees are now scarily high, probably because influencer marketing is still driving substantial results. In fact, our data sho...
Brainlabs Leaders Daniel Gilbert and Stephen Allan Recognized in PMW 2024 Powerlist
Brainlabs continues to shine as its leaders, Daniel Gilbert and Stephen Allan, have been recognized in Performance Marketing Week's (PMW) Powerlist 100 for 2024. This prestigious list honors the top 100 professionals who have made significant positi...
Tastemakers: The influencer strategy that’s changing everything
A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content ...
Brainlabs speak to Adweek about how advertisers rebuild their Search strategies as Google’s AI search engine grows
Google's AI search engine, AI Overview, has revolutionized online search by integrating videos and images, and encouraging complex queries. Traditional SEO methods are becoming obsolete, with an expected 25% decrease in organic traffic. Although the...
Brainlabs hosts The AI Advantage in partnership with Google
Earlier this month, we had the pleasure of co-hosting The AI Advantage with our partners over at Google. We uncovered how to leverage AI-powered tools to get the most out of media investment and drive high-performance results. Our guests gathered...
Jeremy Hull, Chief Product Officer, NAMER shares his thoughts on Client Councils with Digiday
Last month, Twitter CEO, Linda Yaccarino, flew into London to meet with marketers on the X client council, as well as a number of agency execs for various meetings. The outcome was positive, despite the gloomy outlook for the platform, Yaccarino cha...
Brainlabs’ view on Google Marketing Live 2024
Our Chief Product Officer Jeremy Hull and VP, Paid Search Alessandro Creso were at Google Marketing Live 2024 in California to see the very latest releases. Here's their analysis of the big announcements and what they mean for the industr...