Notes from the Field

Brainlabs team breaks down what the latest product rollouts mean for marketers.

Paid search is no longer about manual control—it's about teaching AI to optimize for your business goals. This guide shows how smarter account structures can unlock real efficiency and performance gains.

The TV landscape is shifting fast, with CTV opening up powerful new opportunities—and new challenges—for advertisers. This content explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving space.

Act fast. Buy smart. Build relevance.

Discover how brand marketers can navigate 2025’s economic headwinds with smarter media strategies, efficient ad spend, and data-backed insights.

We are delighted to share the news that UNICEF USA has appointed Brainlabs to handle its full-service digital duties, including data, paid search, paid social, programmatic, strategy and planning, and SEO.

It’s no secret (and honestly, it’s getting kind of boring) that AI is everywhere. Whether you like it or not, AI has integrated into our workplaces, conversations, and daily lives.   But what is interesting is its pace.

Remember when TikTok was banned in the U. But what was even stranger was the trend that came ahead of it. Fueled by the fear of losing the platform, influencers toppled authenticity by spilling their deepest secrets.

Value-based bidding (VBB) has taken the digital world by storm. This report lifts the lid on automated bidding strategies, with a look at how Google’s bidder might work, why metric choice matters more than you think, and how to craft strategies that actually pay off.

Peak season for marketers is officially upon us - Halloween, Black Friday, and even Christmas and New Year are all closer than we’d like to think

In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing.   Over the past few years, brands have been finding and developing these online communities. While building them is crucial to success, once you have captured this audience, what do you do next.

We see many brands neglect their social media until they’re ready to sell something missing, most importantly, to connect and build trust with their audience, which will, in turn, drive better revenue and profit for your paid activations.