Award submissions:

The Drum Americas, Brilliant Use of Data/Insight

Summary of case study

Lorem ipsum dolor sit amet consectetur. Nunc in lacus risus magna. Aliquam sagittis turpis id vulputate. Eget non sit et a odio. Rhoncus quis egestas posuere neque dictum enim fames. Dui aliquam urna at pellentesque ut pulvinar ut libero. Bibendum leo nunc placerat ullamcorper sed. Vel ut dignissim lacus dictumst enim fermentum. Vulputate neque aliquam aenean tincidunt suspendisse morbi donec ut. Nibh porttitor ut est in pellentesque mi.

Team on this Project

“In executing this test, the team strategically incorporated YouTube as an additional platform which enabled us to access a wider audience of highly interested users effectively. Through this process, they were able to create a significant lift and expansion of our retargeting pools as well as a drive to our high-value trips, resulting in stronger performance against our projections.”

Paukl Winmore, Director, Global Paid Media