Management Team

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Daniel Gilbert


Matt Adams Joins Brainlabs

Matt is responsible for delivering world-class products to our clients and driving New Business across the UK and the US. Having been Group CEO of Havas UK&I, Managing Director of iProspect and Managing Partner at MEC, Matt has worked with some of the world’s most prestigious brands. He is a contributor to Campaign and hugely passionate about creating diverse workplaces.
Matt Adams

Managing Director

As COO, Irene is responsible for global operations and processes, ensuring that everything we do at Brainlabs is scalable and best practice. Originally hailing from Spain, she initially planned to give London a go ‘for a couple of years’… and then never left. In the decade since, Irene’s worked for the likes of Tesco, eBay, and Ben’s Cookies, leaving time to unwind… by climbing to Everest base camp.
Irene García-Sacedon


Olivier supports our international expansion by providing commercial insight and reporting to drive performance. He has over 30 years working worldwide in corporate finance, including 14 years at Apple and most recently as Global CFO in the services sector at VFS Global. He is a big fan of hiking and has climbed both Mt. Kilimajaro and Mt. Blanc.
Olivier de Canson


In her dual role as D&I and Operations Director, Leyla is certainly kept busy! Leyla is committed to making our workplace equitable by designing and implementing our D&I strategy, whilst also driving scalable internal operations. Outside work, Leyla is a hobbyist: a published illustrator, keen netball player, baker and newbie roller skater.
Leyla Omar

Diversity & Inclusion Director

Mudit helps us accelerate our ability to buy and integrate other agency businesses, with a long-term view to doing this in new territories worldwide. Mudit has many years of experience building and running M&A teams, including 15 years running the M&A team at Accenture. Fun fact: he likes to ride a motorbike in his spare time.
Mudit Ravindrakumar

M&A Director

As Executive Director, Jim manages relationships with key clients and partners to ensure work is being delivered to remarkable standards. During the past 20 years, Jim has successfully built and exited a number of high profile digital marketing agencies and technology businesses. He is passionate about building businesses, digital marketing, golf, football, tennis, dogs, and his family.
Jim Brigden

Executive Director

Management Team, US

Client Partners, US

Jeremy is responsible for direction and growth in the US. Prior to joining Brainlabs, Jeremy oversaw iProspect where he grew the team from 250 to 850 staff. His career in the advertising and marketing industry has also seen him in a number of other key roles at dentsu, including overseeing the Global Media Partnerships team and working hand-in-hand with Facebook, Apple, Microsoft and Google.
Jeremy Cornfeldt


As President of Brainlabs US, Jeff leads the region and directs process and product strategy for all US hives. Jeff brings 19 years of digital advertising experience to the team and comes to Brainlabs from Hanapin Marketing, where he grew revenue 5 times throughout his tenure as President.
Jeff Allen


Carrie Albright

Carrie is an avid ambassador for everything digital marketing and regularly speaks at conferences like Hero Conf. With a Masters degree in Policy Analysis, she’s also no stranger to numbers and successfully supercharging client revenue. Her passion for programmatic advertising is only rivalled by one thing: her love for her two rescued pitbulls – Amadeus and Twiggy.
Carrie Albright

Partner, Bloomington

Jeff Baum

In his role, Jeff leverages his 13-year record of success scaling digital marketing accounts and building strong client relationships. He regularly shares his extensive knowledge and speaks at leading conferences across the US and Europe. Outside of work, Jeff’s the outdoorsy type and thinks there’s nothing better than being with mother nature for ten miles at a time.
Jeff Baum

Partner, Bloomington

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As SVP, Tom builds client relationships in the US using his 15 years of experience. Before Brainlabs, Tom was the VP of Revenue at Hanapin Marketing where his efforts assisted in six consecutive Inc 5000 honors. Tom is passionate about helping businesses grow and volunteers as a mentor in the local startup community.
Tom Hootman


Daniel heads up growth in Brainlabs US. Having helped to build Brainlabs UK since he joined in 2015, he is now leading the US team to similarly epic growth in America. He has a masters from Oxford University, supports Arsenal FC, and believes that beans on toast for breakfast is a noble protest against the avocado.
Daniel Bottiglieri

SVP, Growth

First joining our London office in 2016 as an experienced paid search account manager, Kat now heads up our Austin hive. The last few years have seen the US biddable division grow exponentially, with clients all over the US from Idaho to NYC. Outside of work, Kat’s a keen traveller and outdoorsy type – she recently learnt to surf in Portugal and has plans to hike across an Icelandic glacier.
Katrina Chan

Partner, Austin

Sergey earned his Marketing and Communications degree from The University of Washington, and has been helping clients’ grow online for the past 5 years. Sergey has also been involved with the creation of iOS games, iOS social applications, and various website launches ranging from plumbers to tech-companies.
Sergey Stefoglo

Partner, Seattle

As the Director of POps, Molly leads all talent management in the US to ensure that we hire and retain a diverse, high-performing team. Outside of Brainlabs, you’ll find Molly serving on the local Girls Inc. affiliate board, Young Professionals Bloomington Steering Committee, at her CrossFit gym, on the volleyball court, or trying out a new IPA!
Molly Nagy

Head of People Ops

Louis Perez

Louis has brought with him deep expertise in content strategy, which he’s enjoyed developing over the last several years. When he’s not head down in digital marketing, he’s likely aiming to check out all best restaurants NYC has to offer. Outside of work, he also values his Italian & Cuban descent.
Louis Perez

Partner, New York

Management Team, UK

Client Partners, UK

As UK CEO, Jo is here to bring excellence to our business and people to build the best marketing solutions for our clients. As previous MD of Freeda Media and Mindshare UK, Jo is well versed in the core challenges of growth. Jo loves spending time with her boys, running, yoga and believes in the power of nourishing mind and body with great food.
Jo Lyall


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Leo is SVP of Growth at Brainlabs, planning and delivering the Brainlabs effect to our partners. With a BA and master’s from Oxford, Leo has spoken at SearchLove Boston, and Google, and delivered projects for clients such as Expedia, F1, and WorldPay. If she hadn’t joined Brainlabs, Leo would probably have been an opera singer instead.
Leo Jennings

SVP, Growth

Costas joined Brainlabs back in 2016 after realising the Lab life he was looking for, wasn’t the one people expected a Masters course in Biochemistry at Oxford to lead to. He’s worked in both our implementation and strategy teams and now uses that breadth of knowledge, as well as the expertise of his team, to drive results for his clients.
Costas Tsiappourdhi

Partner, London

Sophie Moore Brainlabs

Sophie started her career in digital sales but quickly discovered a love for media planning. She’s spent a decade working at various media agencies within GroupM and Havas across a variety of clients including PayPal, TripAdvisor, Emirates and Barclays. With a love of printmaking, she’s used to making an impression.
Sophie Moore

Partner, London

With a BA in Land Economy from Cambridge, Alice is applying precisely none of her degree learnings in her role leading People Operations. She joined Brainlabs as a graduate recruiter in 2015. Alice has (not so) secret ambitions to leave us to become a pasta chef when she hits midlife crisis age, but for now she’s happy throwing flour around her kitchen outside of work hours.
Alice Browne

Head of People Ops

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As SVP, Grace oversees all client operations in EMEA. With a degree from UCL, Grace runs workshops, speaks at marketing conferences such as SASCon and SMXEast, and writes a monthly column for Marketing Land.
Grace Kaye


As a Client Partner, Rich is responsible for a division of 50 marketing and technology specialists. His goal is to understand the challenges our clients face, and then build bespoke, cross-functional teams that can deliver real value to businesses. When he isn’t marketing, he’s learning Italian. He also loves DJing, and hosts a radio show at the Roundhouse.
Richard Clifton

Partner, London

Charlotte has had an expansive career over the last 10 years working both client and agency side. Originally a web developer, she has a strong technical background supported by media planning and client services skills. During her career Charlotte has worked on a variety of prestigious brands including; Legal & General, Open University, and more recently Pret A Manger.
Charlotte Baxter

Partner, London

As Senior Strategy Director, Liv leads the planning and delivery of projects to both prospective and existing partners. With a BA in Linguistics from Cambridge and a passion for food, Liv’s dream holiday would be an immersive Italian language course in Florence – with a helping of pasta on the side!
Liv Thomas

Senior Strategy Director

Mackenzie has been working at Brainlabs since 2016 and now leads one of our hives, working with a mixture of clients where we manage activity and some in-house clients, helping their team with Brainlabs tech and strategy. If you want to know if something is automatable in an ad platform, he’ll be able to help you out.
Mackenzie Fisher

Partner, London

As Global SVP of Product & Technology, Mark defines Brainlabs’ product strategy, bringing his deep expertise in digital and offline media from 7 years at Essence. Before Essence, he created and established Walker-i, the digital media division of Walker Media, and held a number of roles in digital, and TV media at Carat, EHS (Havas) and BLM.
Mark Syal


Will’s academic background is in mathematics, with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping, and much preferred his role as CEO of Distilled.
Will Critchlow

SEO Partner


As Global VP of Social, Ofir defines Brainlabs’ social strategy and drives innovation for our clients. Before joining us, Ofir was Tech-Strategy Lead at Byte London, working with global brands including Spotify, Pret, ASOS, Facebook, Google, and TikTok. With an MSc from Imperial College focused on Emerging Technologies, Ofir brings an endless passion for innovation to the Brainlabs team.
Ofir Halfon

VP, Social

Andy oversees our Paid Search strategies & best practices, and connects Google & Microsoft’s latest products to the wider Brainlabs team. He joined Brainlabs as a graduate after studying maths at Cambridge university. In his spare time he’s reluctantly gotten into running since lockdown.
Andy Goodwin

Head of Search UK

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