Peak 2 Peak

Objective

To drive interest and awareness of activities including the Peak 2 Peak gondola, available at Whistler Blackcomb year-round.

Solution

High-impact expandable unit showcased multiple activities in an interactive format to engage and educate audiences.

Execution

Interactive microsite

Photo-rich layout

Carousel slider

Exploratory content cards

Results

1.5x

engagement rate
(vs. industry benchmark)